Gone are the days when a business can thrive by only using traditional media – let alone just by word-of-mouth. Your homepage is where the heart of your business is and creating a visually pleasing and effective website should be at the top “to-do list” of any business venture and website marketing!
It is where the complete information of your business is located and more thoroughly explained, website marketing is one of the primary methods to connect with your customers; and is one of your best marketing tools in gathering leads and lead conversion.
In this post, we cover:
How can Website Marketing increase sales?
We think the real question is: “How can it not?” –if you’re utilising all the online marketing tools available at your fingertips!
Creating your company’s website is a worthwhile investment since it is where your customers are able to know more about products and services and your company’s personality and culture on a deeper level.
There are many techniques and elements when it comes to strategically promoting and designing your website in order to attract relevant traffic.
The ideal website should be able to capture your brand’s voice, from its history, mission, and vision; and other promotional materials and links, to its supporting social media pages that make up your entire web marketing strategy.
After you’ve decided on a marketing strategy bespoke to your brand, you can then start to give opportunities for your company to creatively communicate its value propositions right at your potential customers’ digital doorstep with these tips:
Putting great content on your website
As the old internet saying goes: “Content is King!” A Search Engine Optimisation (SEO) strategy shouldn’t begin and end with just you promoting your website link to your social media platforms.
A really good branded customer experience answers their questions, solves their problems, and demonstrates your product and services in a simple but effective way.
Imagine yourself walking through an Apple store with its sleek design and clean colours, and compare it when entering your favourite local cafe – each business evokes different feelings from you through their design personalities and already gives you a lot of information on what type of products and services to expect, doesn’t it? It should be the same for your site visitors.
First impressions last, and your website should be able to retain your relevant customers’ interests and nudge them to want to know more about your company.
Search Engine Optimisation (SEO) can be applied to your website’s content through blog posts that build credibility, case studies, an “About Us” page, free downloads (like an eBook or white paper in exchange for an email address), and great landing pages that effectively deliver selling points.
Definition
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation also known as SEO is the practice of enhancing the visibility and ranking of a website or web page on search engine results pages (SERPs).
The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimising various elements that search engines consider important.
One of the key aspect of SEO is Content Creation which producing high-quality, relevant, and valuable content that meets the needs of the target audience and aligns with search engine algorithms.
If you want to know more about our SEO service, book a free call with us.
Your website should be mobile-friendly
A great website should offer a pleasant user experience–build small first! Therefore, it should be fast-loading and can be scrolled through easily.
Mobile optimisation or designing your website that is mobile-ready and friendly is not only practical but necessary for today’s online users who use their mobile devices for absolutely everything, even reading reviews about local plumbers who can fix the kitchen sink.
People now spend 70% of their Internet time on their mobile devices and expect pages to load in just a matter of three seconds and exit the page if it doesn’t. If this happens, it reflects badly on the company’s quality and value.
Provide a clear and safe space to land
Doesn’t it feel discouraging when you see a Facebook Ad from a legal firm saying that they are offering free consultations for Immigration Law, so you click the “Learn More” button but it redirects you to a “Home” page, discussing a service irrelevant to your needs?
Each landing page works to attract outside visitors, so this means that every single landing page should be consistent with the branding and featured service you’ve chosen, and that your business represents your website right down to the final Call To Action (CTA).
If you’re like me and the rest of the population, I won’t have the energy nor the time to sit through every page of their website and services page just to find the one thing that I had just wanted to know more about.
I have included an example of a Facebook sponsored ad for solicitor that I am currently working with and what the Facebook Ad should look like.
Building a brand is not a piece of cake, but it sure is a funnel!
Market Funnelling is part of the business cycle happening inside your website –if marketed effectively. It’s the job of your inbound strategy to pull people toward your website where they can read and view your content and ultimately start their prospective buyer’s journey and make a decision that is beneficial to your company and your website’s Search Engine Results Page (SERP) standing.
Since people, even if they are your potential or target customers, still want different things at different stages of their journey, your web content should match the needs and intent of your visitors so that they are most likely to convert.
Marketing funnels are a great way to help marketers organize their thoughts about digital touchpoints. A basic marketing funnel has three parts: Top, Middle, and Bottom (shaped like a bottle-neck down).
Top of the funnel
Creates the right kind of user experience as it is the earliest stage of the buying cycle and is all about educational content.
Since audiences are mainly searching for information at this stage, the primary goals of marketing at the top of the funnel are awareness and lead generation (ie. social media mentions, referrals from other websites, SEO, blog posts, etc.)
Middle of the funnel
At this stage, potential customers are aware of your brand and have already expressed an interest in what you have to offer but are still unsure whether to go ahead with the purchase or not.
Therefore, it is important to create and design content that gives warmed-up prospects the ability to further evaluate through, for example: offering discounts, case studies, and white papers/downloads.
Bottom of the funnel
When the potential customer is ready to act, the last phase is about sales, leads, and conversion rates (measuring success at the different stages of the buying journey).
Bottom-of-funnel marketing involves creating content that is more focused on encouraging prospects to make a purchase. These may include product demos, testimonials, and promo codes.
Finding and attracting as many qualified buyers as possible is the goal of your website that keeps your business growing and thriving, and using website marketing can triple your business!
How we can help
If you want to know more about why you should care or how Krystal Designs can help your business overflow your funnel with new customers, contact us for a FREE discovery call on an overview for creating a customisable digital marketing plan (alongside a beautiful website design) that can help your company grow to be discovered on the first of any Search Engine Results Page (SERP).
