You may be one or two of these business owners: the first has a fairly successful, large business that seems to be running fine without a website, and the other is a small business that doesn’t have much overhead and just uses Facebook Pages.
Whether you are one or the other of these types of businesses, and even if you don’t sell anything online.
Here are 8 reasons why it is still crucial for you to create a website for your business:
- Website gives more credibility to your business
- Website is an important step for your customer’s purchasing journey
- Website creates an online presence for your business
- Even if you’re a small business, website can help you compete with big businesses
- Website helps you collect valuable data
- A company website helps you grow your market
- You can now have the option to sell online
- A company website is easier to manage
Website gives more credibility to your business
With a website that you own 100%, your information is more accessible, secure, and accurate.
Having a Facebook Page is fine to have as part of your website marketing strategy, but you do not own Facebook, and if the entire website crashes, your information will go with it.
Plus, attention is fleeting on Facebook as you are also competing with a lot of ads from different business pages. There are also SEO (Search Engine Optimisation) limitations on social media platforms.
Having a website for your business also makes you look more professional, because anybody can just create a free social media page, but paying for a website gives the impression to your potential customers that you are legitimate and serious about your business (and creating a website is not as expensive as you think!)
Website is an important step for your customer’s purchasing journey
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers.
A website that generates content based on its visitors is considered an intelligent website that can help generate more leads and increase sales.
Your company’s website is the most important marketing tool as it acts as a salesperson and a brand ambassador and helps your potential customers know more about you and vice versa.
It can also improve your employees’ productivity because a well-designed and dynamic website can help customers have their initial questions already answered and can boost their customer experience through surveys, quizzes, and blogs.
Overall, investing in a website can help you cut costs in the long run.
Website creates an online presence for your business
You must build a website that is mobile responsive to cater to the ever increasing trend of people solely using their mobile phones to go online.
It is important not to miss out on opportunities for new leads by not having a responsive website.
With the use of a dynamic website that generates customisable content per visitor, it can also attract more organic traffic and helps with your searchability on search engines.
People nowadays would most likely Google a product or company before they decide on buying a product, and whether you sell online or not, if they cannot see you, they cannot even start to decide to buy from you.
Even if you’re a small business, website can help you compete with big businesses
“Out-of-sight, out-of-mind”–that is the name of the game in advertising.
Therefore, even if you’re a small business, utilising a website as an online marketing tool, gives you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods.
You can also set yourself apart from your competitors by clearly presenting your brand and establishing who you are, your values, and your mission. These can increase the chances that potential customers will buy from you.
Get Your Essential Guide To Creating A Successful Business Website
Website helps you collect valuable data
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers.
A website that generates content based on its visitors is considered an intelligent website that can help generate more leads and increase sales.
Your company’s website is the most important marketing tool as it acts as a salesperson and a brand ambassador and helps your potential customers know more about you and vice versa.
It can also improve your employees’ productivity because a well-designed and dynamic website can help customers have their initial questions already answered and can boost their customer experience through surveys, quizzes, and blogs.
Overall, investing in a website can help you cut costs in the long run.
A company website helps you grow your market
Your company website is accessible to anyone all over the world and can break geographical barriers and everyone in the world is now your potential customer.
You are able to feature your goods and services and offer valuable content to whomever finds your website.
You can now have the option to sell online
E-commerce sales are exploding and surely, none of these sales happen with businesses that don’t own websites.
And even if you are not solely an online business, you can still continue selling 24/7 even if your physical store is closed.
A company website is easier to manage
With content management systems, you don’t need any technical skills to keep your website up to date.
It is also more cost-effective and eliminates overhead costs as a company website can cover the bases regarding initial information that your customer may want to know and can lessen the burden on your staff.
In turn, you are able to cut down the prices of your goods and services, therefore, giving you an edge over the competition.
How we can help
Now, you may still be having concerns about setting up a company website.
Cost concerns are a common one, but apart from any up-front fee to design a website, the ongoing cost is minimal and the long-term benefits and savings are worthwhile.
And if you’re still adamant about the fact that you’re not a business that sells online, having a business website can provide many other benefits like establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your business.
And even if you feel like you don’t have much content to add frequently to your website, a web presence is better than none. You can always add updates or blogs, etc. to generate more interest as your resources grow.
Working with Krystal Designs can help you ease the anxiety and get you going on your bright future as an online presence. Let us help you create a business website deserving of your customers’ time and attention, book a FREE Discovery call now!
