Case Study for Fountain Solicitors
How Fountain Solicitors Grew From One Office to Five Using EnquiryOS™
“Each time we’ve seen a huge increase in traffic, clients, and profits. Highly recommended.”
Ramzan Sharif, Managing Director, Fountain Solicitors
1,788
monthly visitors
60+
average enquiries per month
5
offices expansions from one
Who They Are
Fountain Solicitors is a UK law firm serving clients across immigration, family, and related practice areas. When they first came to us, they had one office in Walsall and fewer than ten members of staff. Today they have five offices across the UK and a team of more than thirty.
That growth happened over fifteen years of working together — with three website rebuilds, ongoing SEO, Google Business Profile management, and Facebook and Google Ads campaigns at every stage.
The Challenge
Fountain Solicitors had built their client base almost entirely through word-of-mouth and community reputation. That worked — until it didn’t. Referrals have a ceiling, and the firm was starting to feel it.
The website existed, but it wasn’t doing its job. Enquiries from paid and organic channels were hard to attribute. Different entry points into the site made it difficult to know which activities were working. Some warm prospects were not progressing to a consultation because the next step wasn’t clear or the follow-up wasn’t consistent.
As the firm expanded into new locations, these problems got bigger. What worked for one office in Walsall needed to scale across multiple cities, practice areas, and audiences.
Objectives
Increase weekly enquiries across core practice areas, make attribution simple enough that partners can trust it in a single view, and speed up response so more prospects move from interest to booked consultations.
Keep the message clear and local so people feel confident to reach out.
What We Did
We applied the EnquiryOS™ framework across areas.
Phase 1
Define exactly who you want, why they’ll choose you, and how you’ll stand out.
Phase 2
Find the Leaks
Pinpoint where your current system is losing enquiries and where the fastest wins are hiding.
Phase 3
Craft Magnetic Messaging
Copy that speaks directly to pain points, answers objections, and builds instant trust.
Phase 4
Activate the Conversion Engine
Your key pages do one job: turn visits into booked calls or quote requests with one obvious button and a short, simple form.
Phase 5
Automate
Follow-Up
Every enquiry gets a fast reply, a clear confirmation, and gentle reminders, so good leads don’t go cold and more people show up.
Phase 6
Launch Buyer-Ready Traffic
Set up high-intent traffic sources that attract the right visitors (not just more visitors).
Phase 7
Measure, Optimise, Improve
Track the numbers that matter and refine each month for better results.
Phase 8
Scale What Works
Double down on winning channels and keep quality enquiries flowing consistently.
Results
7,890+
New enquiries recorded
660+
Enquiries in the last 12 months
10,000+
Followers
“Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!”
Ramzan Sharif - Managing Director, Fountain Solicitors
Four things that make working with us different
Guaranteed Enquiries
We guarantee measurable client enquiries within 90 days, or we keep working at no extra cost.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing in easy to understand way.
You Own Your Marketing Assets
Your website, your domain, your content, your data, your accounts. Always.
We Understand Your World
We understand your business challenges and regulatory requirements.
Straight answers to the questions we hear most
Yes. The EnquiryOS™ framework is built around how people search for and choose a solicitor, not around any specific area of law. We have applied the same approach across commercial, employment, family, and immigration practices.
The messaging and page structure change to fit your clients — the system stays the same.
Most clients see measurable movement in enquiry volume within the first 90 days. The full picture takes longer because organic authority builds over time. The fifteen-year relationship with Fountain is a testament to what consistent work compounds into — but the early results stand on their own.
Yes. We understand that law firms cannot make claims other industries can, and that your reputation is not something you can risk on aggressive or misleading marketing. Everything we produce is clear, accurate, and appropriate for a regulated professional services environment.
Not necessarily. The work we do for Fountain Solicitors has evolved over three redesigns, but each engagement started with what existed and improved it. Whether you need a full rebuild or a targeted improvement depends on what the site is and isn’t doing. The More Clients Call is where we work that out.
