From £76 to a small team built around results
Helping professional firms escape the hope-and-pray marketing trap
We Started With a Big Problem to Solve
In early 2024, I had £76 in my bank account and a choice.
Play it safe or build something that actually works.
I chose the second one.
Because I’d spent years watching good firms get sold the same thing:
- a “nice” website
- vague marketing “strategy”
- and zero real answers when enquiries didn’t show up
So I built Krystal Designs to be the opposite of that.
A small team. Clear process with full transparency.
And a website system that’s built to bring enquiries, not compliments.
We get what you’re dealing with
After 15+ years working with law firms, consultants, and service businesses, the pattern is always the same.
You might recognise one (or all) of these:
You paid for a website that looks fine - but it doesn’t bring clients
You’ve had agencies talk at you, not explain things to you
You’re spending money on marketing without knowing what’s working
You’re relying on referrals and hoping they don’t dry up
Here’s the awkward bit. It’s not that your business isn’t good. It’s that your website isn’t doing its job.
You were sold a brochure. What you needed was a website that helps you get enquiries consistently.
How we fix it (without the fluff)
We use a simple system that makes three things work together:
That’s how a website turns into an enquiry engine.
And after that, it’s just about improving what works and fixing what doesn’t.
AS SEEN ON
What Sets Us Apart
We care about measurable results
Not clicks. Not vanity metrics. We care about the number of enquiries in your inbox.
We use a proven system
EnquiryOS™ is the framework we use to build websites that bring enquiries.
You own everything
Your site, content, accounts, and data are yours. No lock-ins. No hostage games.
We speak your language
No jargon. No hiding behind strategy decks. Just clear communication and clear priorities.
Why We Do This
We didn’t start Krystal Designs to win awards.
We started because too many good firms were losing work for a silly reason: their website didn’t make it easy for the right people to enquire.
Your website should be your best client-getter.
If it looks fine but doesn’t bring enquiries, it’s not an asset – it’s a liability.
And yes. We can fix that.
Trusted by 50+ Businesses
We’ve helped over 50 professional firms turn their websites into reliable enquiry engines.
Still Have Questions? Let's Clear Up a Few Things
We’ve helped firms across law, therapy, consulting, and financial services. If your growth depends on consistent enquiries, this works.
No. We handle strategy, design, development, and implementation. You stay focused on your clients.
We don’t pitch unless we’re confident. And if we don’t deliver, we work for free. No excuses.
Some clients see enquiries within weeks. Most feel momentum building within the first 30–60 days.
We build client-generating machines. Not just digital brochures. And we can prove it.
That’s exactly why we built in our guarantees. You only pay for performance. If you don’t get results, we keep working until you do.