Web design that gets you better-fit enquiries
If you want more clients through your website, your site needs to do three jobs fast: make it clear what you do, build trust, and guide people to the next step. We design and build WordPress websites that do exactly that, with tracking and follow-up baked in so good leads don’t slip.
Create a Lasting Impression with Stunning Web Design
However, most websites look professional yet fail to convert visitors into leads. They get traffic but not enquiries. Clicks but not calls.
That’s why you need a website that represents your brand and drives real business results. One that attracts the right visitors and turns them into customers.
If your website isn’t generating enquiries, it’s time for a change.
Ready to Get a Website That Works for Your Business?
What You Get With Our Web Design Services
Good web design is more than choosing colours and fonts. Instead, it’s about creating an experience that guides your visitors towards taking action.
Custom design that reflects your brand
Your website should look and feel like your business. Therefore, you get bespoke design that captures your brand identity and sets you apart from competitors. No templates. No cookie-cutter solutions. Just original web design built around your business.
Mobile-responsive across all devices
You get mobile-first, responsive web design that delivers a smooth experience on every screen size. Furthermore, your visitors see a professional website whether they're on their phone during lunch or at their desk.
Fast loading speeds
Slow websites lose customers. Every second of loading time costs you visitors. You get optimised websites where every element is built for speed. Fast-loading websites rank better on Google and convert more visitors into customers.
Conversion-focused layout and user experience
Beautiful design means nothing if visitors can't find what they need. Your website gets clear navigation, strategic calls to action and a user journey designed to turn browsers into buyers. Every page guides visitors towards the next step.
SEO-ready from day one
Your new website is built with search engines in mind. Clean code, optimised content and proper technical setup mean your site is ready to rank from launch day. You don't need to fix SEO problems later because the foundation is solid from the start.
Built to grow with your business
Your website isn't a static brochure. It evolves as your business grows. You get flexible web design that can expand when you need new features, pages or functionality. Add new services. Integrate booking systems. Expand into e-commerce. Your website grows with you.
Who We Design Websites For
You’re an ambitious UK business that wants more from your website. Specifically, you’re ready to grow online and use your website as a lead generation tool, not just a digital business card.
Businesses we work with
Our clients work across professional services, trades and local businesses in Derby, Nottingham and throughout the UK. For instance, solicitors use their websites to attract new clients, while accountants convert visitors into consultation bookings.
Similarly, construction firms showcase their work, barbers take online appointments, and consultants generate qualified leads.
Your stage of growth
Whether you’re launching your first professional website or ready for a complete redesign, you get websites tailored to your goals and your customers.
"Huge increase in clients and traffic"
Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!
Ramzan Sharif
Director, Fountain Solicitors
"Listens to what you're trying to achieve.
The results speak for themselves & I am delighted to be working with Krystal & her team. They are a very friendly company, they listen to what you are trying to achieve and conduct a strategy to overachieve your goals. I just wanted to say a massive thank you to Krystal Designs, its been a pleasure working with you all and I would definitely recommend them to anyone.
Bryan Wright
Business Owner, DCA Refinishing
"Helpful, enthusiastic and keen to find out different ways to help us"
John Ireland
Director, The Legacy Wills Company
"Delivered exactly what we needed.
She was responsive and created my website on time and brilliantly. She took my basic ideas and came up with a simple design my customers find easy to navigate and my team can be proud of.
Anna Hare
Business Owner, Pure Suits Hire
"Recommend this company 10 out of 10"
Krystal Designs designed my website and delivered a very high quality. I would recommend this company 10 out of 10. Krystal has also helped me out with numerous things and is always on the end of the phone to advise me on anything I need doing. Thank you for your help.
Ian Baker
Director, Specialist Weathering System
"Friendly, creative & responsive"
Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support. Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.
Lee Paulley
Business Owner, Woodland & Forestry Services
"Online bookings increased to 700%"
Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.
Imad Guli
Business Owner, Hair By Imad
"Brilliant attention to detail and always delivers quickly."
We’ve been using Krystal Designs for over 2 years. Her attention to detail is brilliant and she always turns projects around in quick succession. She’s always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.
Gurmit Samra
Managing Director, Impress Video
How Your Roadmap Works
Step 1
Discovery and Research
Your project starts with understanding. What makes your business different? Who are you trying to reach? What do you want your website to achieve? This discovery phase shapes everything that follows. You get a web design strategy built around your specific goals, not a generic template.
Step 2
Strategy and Planning
Once your objectives are clear, you get a complete strategy for your website. Site structure. User journeys. Conversion points. Content planning. You’ll see exactly how your website will work before a single design is created.
Step 3
Design and Development
Your website comes to life. You get designs that reflect your brand, built using clean, modern code. You see designs for review and approval before development begins. Throughout this phase, you know exactly where the project stands.
Step 4
Content Creation and Optimisation
Great design needs great content. You get support creating or refining the copy, images and messaging that will appear on your website. Every page is written with your audience in mind and optimised for search engines. Your content works as hard as your design.
Step 5
Testing and Launch
Before your website goes live, it gets tested thoroughly. Every page. Every form. Every button. Checked across different devices and browsers. You get a website that works perfectly from day one.
Step 6
Ongoing support
Your website isn’t finished when it launches. You get training so you can manage day-to-day updates yourself. And when you need technical support, changes or improvements, you have access to help as your business grows.
Knowledge Center
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Why Businesses Choose Krystal Designs
Guaranteed Enquiries
We guarantee measurable client enquiries, or we work for free until you get them.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing, in plain English.
Full Ownership, Always
Your website, content, domains, data, and accounts are yours. No hostage games.
We Speak Your Language
We understand your business challenges and regulatory requirements.
Trusted by 200+ Service Businesses
Your website should give people confidence before they speak to you. These are some of the businesses that trusted us to improve their website, visibility, or enquiry flow.
The Krystal Guarantee:
Because Your Success Is Our Reputation
30-Day Confidence Guarantee
If you’re not 100% confident you chose the right partner within the first 30 days, we’ll refund every penny, no questions asked.
Post-Launch Performance Promise
If anything isn’t working as it should after launch, we’ll fix it fast, free of charge, for 30 days.
Because you’re not betting on us. We’re betting on ourselves.
Still Have Questions? Let's Clear Up a Few Things
Web design costs vary depending on the size and complexity of your website. Typically, a small business website with 5-10 pages starts from £2,500-£5,000. However, larger websites with custom functionality cost more.
Consequently, you get a transparent quote based on your specific requirements, so you know exactly what you’re paying for. To find out more, please read this article.
A typical web design project takes 6-8 weeks from discovery to launch. This includes time for research, design, development, revisions and testing.
However, larger or more complex websites may take longer. You’ll get a timeline at the start of your project.
Yes, if you want a conversion-led site, the message matters. We can write or refine your key pages so they’re clear, specific, and built to convert.
Yes. Every website we design is fully responsive and works across all devices. Specifically, we design mobile-first, which means your website will look and function beautifully on phones, tablets and desktops.
Moreover, over 60% of your visitors will use mobile devices, so this isn’t optional.
Yes. Your website is built on WordPress, which allows you to update content, add pages and manage your website without technical knowledge.
Additionally, you get training so you feel confident making changes yourself. For bigger updates or technical changes, support is available.
Yes. While we work with many businesses in Derby and Nottingham, we serve clients across the UK.
Furthermore, most communication happens via video calls and email, so your location isn’t a barrier. You get the same quality service whether you’re local or further afield.
Your website isn’t finished when it goes live. Instead, you get training so you can manage day-to-day updates.
Additionally, ongoing support packages are available for technical help, security updates and improvements. Many clients stay with us for years as their websites grow alongside their businesses.
A better site removes the leaks that stop people enquiring. For predictable growth, we also make sure tracking and follow-up are in place, so leads don’t get missed.
Yes. We can keep your site secure, updated, and running smoothly after launch.
Ready to find out what is blocking your enquiries?
Book a More Clients Call and get a clear view of what needs fixing first.You will see what is stopping visitors from getting in touch and what changes are most likely to improve enquiries.
Prefer to speak first?
