Pricing Guide for Solicitors — What You’ll Actually Pay and Why
Have you ever asked for a law firm website quote and been baffled by how wildly the numbers vary?
Why does one agency promise a site for £1,000 while another quotes £10,000 — and how are you supposed to know what’s actually worth paying for?
In this guide, we’ll break down exactly what drives the cost of a law firm website in the UK, what you should expect at different price points, and when a lower-cost option might actually be enough.
By the end, you’ll understand:
- The typical price range for solicitor website design in the UK
- What affects costs (and what doesn’t)
- How to weigh cost against ROI
- Clear answers to common questions like timelines, ownership, and value
The Short Answer: Typical Price Range for Law Firm Websites
In the UK, most professional law firm websites cost between £4,500 and £9,500. Where you land in that range depends on factors such as:
- Number of service pages (immigration, family law, conveyancing, etc.)
- Content creation (whether you need professional copywriting or will supply your own text)
- Lead capture tools (booking systems, enquiry forms, live chat, chatbots)
- Marketing integrations (CRM setup, SEO foundations, Google Ads, etc.)
Smaller or referral-driven firms may find that a simpler, lower-cost site works perfectly well. Larger firms that need to generate regular client enquiries online often invest toward the higher end of the range.
Example: Fountain Solicitors invested in a strategic rebuild. They covered their full cost in the first month and now generate 60+ enquiries every month.
What You’re Really Paying For
A professional solicitor website isn’t just “pretty pictures and text.” At its best, it’s a client-generation tool designed to bring in enquiries.
Here are the elements that typically affect cost:
- Web strategy and positioning – alignment with your ideal clients and market positioning
- Conversion-focused design – layouts that encourage enquiries, not just visits
- Professional copywriting – messaging written for clarity, persuasion, and SEO
- SEO and compliance – mobile-friendly build, GDPR/SRA compliance, fast loading
- Lead capture tools – enquiry forms, booking flows, live chat or chatbots
- Follow-up systems – optional CRM and automation to nurture leads over time
Without these, a website often functions more like a static brochure than a growth engine.
What Affects the Final Cost
Here’s a breakdown of the factors that can move your price up or down:
| Factor | Why It Matters | Cost Impact |
| Number of Pages | More service areas = more design, content, and development | Higher |
| Custom Integrations | Portals, calculators, or client tools | Higher |
| Lead Magnets | Strategic downloads/guides to capture enquiries | Higher |
| Follow-up System | Email nurturing, CRM setup, automation | Higher |
| Traffic Strategy | SEO only vs. SEO + paid ads | Higher if ads included |
Things that generally don’t have much impact on cost:
- Logo placement tweaks
- Colour schemes or fonts
- Using a well-structured template vs. a custom framework (if the strategy is solid)
Cost vs ROI: The Real Question
The more important question than “How much does a law firm website cost?” is: “What’s the cost of doing nothing?”
Here’s a quick comparison:
| Type of Website | Typical Cost | What You Get | ROI Potential |
| Brochure Site | £1,000–£3,500 | Template design, basic info, minimal SEO | Low – works for referral-only firms |
| Strategic Conversion Site | £4,500–£9,500 | Strategy, copywriting, SEO, enquiry capture tools, integrations | High – consistent new enquiries |
A £3,000 “brochure” site might look professional but may not generate any new enquiries. That could mean lost opportunities worth tens of thousands annually.
A £7,500–£9,500 investment in a strategic, conversion-focused website can pay for itself quickly if it helps secure even a handful of new clients.
That said, not every firm needs the same level of investment. If your business model relies heavily on referrals, a modest site may serve your needs. If growth through digital marketing is a priority, a more strategic build is usually the better long-term decision.
Conclusion: What’s the Right Next Step?
When considering solicitor website design pricing, focus less on the number and more on alignment with your goals.
- If referrals are your main driver: a simple, credible site may be enough.
- If you want to generate enquiries online: a more strategic build is typically the smarter investment.
If you’d like to see exactly how pricing applies to your situation, explore our Pricing Page, where we break down options by firm size and growth goals.
Final Thought
The right website isn’t the cheapest or the most expensive, it’s the one that matches your firm’s ambitions and pays for itself over time.
