Is your law firm’s website quietly costing you leads or damaging your reputation?
Are outdated plugins, slow load times, or compliance gaps holding you back?
This guide reveals the website maintenance strategies top-performing law firms rely on to stay visible, secure, and conversion-optimised—without needing in-house tech teams.
You’ll learn what to prioritise, how often to check it, and what successful firms are doing differently to keep their websites lean, lawful, and lead-generating year-round.
1. Security & Backups: Safeguard Your Clients and Reputation
Law firms are prime targets for cyber threats. Without regular backups and system scans, one breach can cost you both clients and credibility.
What Top Firms Do:
- Daily backups for active sites; weekly for static pages
- Store backups offsite or in the cloud
- Test restore functions quarterly
- Install and monitor firewalls (e.g. Wordfence, Sucuri)
- Use SSL on every page
- Block suspicious IPs and monitor logins
Pro Tip: Automate backups and security scans with managed hosting or tools like BlogVault or Jetpack.
2. Website Speed: First Impressions Start With Load Time
Your site should load in under 3 seconds. Anything slower, and you risk losing leads—and Google rankings.
Best Practices:
- Compress images (TinyPNG, ShortPixel)
- Enable browser caching and lazy loading
- Use a Content Delivery Network (e.g. Cloudflare)
- Minify CSS/JS files
- Run regular audits with GTmetrix or Google PageSpeed Insights
Benchmark: Mobile-first load time <3s.
3. Mobile Responsiveness: Serve the 60%+ Who Visit via Phone
Legal clients research on the go. A responsive site is essential to maintain trust and conversion potential.
What Top Firms Do:
- Test with Google’s Mobile-Friendly Test
- Check mobile layouts, forms, and CTAs weekly
- Eliminate pop-ups that block screens
- Ensure clickable elements are finger-friendly
- Optimize navigation for thumb zones
Pro Tip: Review mobile UX across multiple devices quarterly.
4. SEO & Content Health: Be Found—And Trusted
SEO isn’t set-it-and-forget-it. Top firms continuously monitor site health and optimise for visibility.
Monthly SEO Maintenance:
- Check for broken links (Ahrefs, Screaming Frog)
- Update meta titles/descriptions
- Monitor rankings for key pages
- Submit changes via Google Search Console
- Refresh outdated content with new case law or guidelines
Quarterly:
- Audit for thin or duplicate pages
- Update header structures (H1s, H2s)
- Review site architecture and internal linking
5. Legal Compliance & Accessibility: Build Trust Through Transparency
Failing accessibility or data protection compliance isn’t just risky—it’s avoidable.
What Leading Firms Prioritise:
- Use WAVE or accessiBe for accessibility scans
- Include a visible privacy policy and cookie banner
- Ensure forms and PDFs are screen-reader compatible
- Include an Accessibility Statement
- Follow GDPR/ADA guidelines for all data collection
Remember: Compliance is a brand trust signal—don’t ignore it.
6. Analytics & UX: Improve Based on Behaviour
The best firms don’t guess. They measure.
What to Track:
- Install GA4 + Google Tag Manager
- Monitor form completions, phone clicks, and chat engagement
- Compare mobile vs. desktop behaviour
- Set up heatmaps via Hotjar or Microsoft Clarity
- Use insights to refine layouts, CTAs, and funnels
7. Technical Health & Hosting: Foundation Matters
A fast, stable site begins with infrastructure.
Hosting Tips:
- Use managed legal-grade WordPress hosting
- Ensure 99.9% uptime with SLA support
- Evaluate server response time quarterly
- Bundle in automatic backups, updates, and WAF
8. Documentation & Delegation: Stay Organised, Not Reactive
Don’t let one person “hold the keys” to your site.
What Pros Maintain:
- Website maintenance log
- List of active plugins/themes + license status
- Secure credential storage (e.g. LastPass, 1Password)
- Quarterly checklist of all maintenance items
- Clear internal roles or outsourced agency relationships
Don’t DIY forever. Delegation ensures nothing slips through.
Quarterly Website Maintenance Checklist
- Speed test
- Security scan
- Plugin/theme updates
- Broken link & content review
- SEO health check
- Mobile responsiveness
- Backup & restore test
- Accessibility scan
- Analytics review
Past. Present. Future.
In the past, you may have launched a beautiful website and assumed it would take care of itself.
Today, you’re realising that performance, security, and visibility require consistent upkeep.
Going forward, treat your website like a living asset—because your firm’s growth depends on it.
Keep Your Website Working as Hard as You Do
Don’t let outdated plugins, broken links, or poor mobile performance sabotage your reputation. Discover how our expert maintenance service can keep your site fast, secure, and conversion-ready.
Let’s uncover what’s working, and what’s quietly hurting your online success.
