Wix vs WordPress for Law Firms: Which Brings More Clients?

Should your law firm website be built on Wix or WordPress?

Will one of them actually help you get more enquiries — or will you end up stuck with a website that looks nice but doesn’t perform?

That’s the core question for many solicitors comparing platforms. This decision isn’t just about templates or features — it’s about control, visibility, and whether your website can become a dependable source of leads.

In this guide, you’ll get a side-by-side breakdown of Wix vs WordPress from the perspective of UK law firms, so you can see:

Which platform ranks better for SEO and local visibility
Which helps you generate enquiries from the right clients
What each platform costs (short and long term)
And how your choice impacts long-term growth, compliance, and control

Whether you’re building your first firm site or upgrading to something that can grow with you, this comparison will help you make the right call — based on facts, not hype.

What Are Wix and WordPress — And Why Does the Difference Matter?

Before we dive into the comparison, let’s clarify what these platforms actually are — and how they differ in setup, control, and ownership.

Wix

Wix is an all-in-one website builder. Everything is handled inside their platform — from templates to hosting to updates.

Drag-and-drop builder
Hosting included
Updates, security, and backups handled for you

Best for: Small firms or sole practitioners who want a quick, low-maintenance website.

WordPress (Self-Hosted)

WordPress is an open-source content management system (CMS). You host it yourself and have full control over design, functionality, and ownership.

Choose your own hosting
Install themes and plugins
Total control over features and future development

Best for: Law firms that want full control, long-term growth, SEO strength, and a website they own.

Why this matters for law firms

Think of it like this:

Wix is like renting space in a serviced office.
WordPress is like owning your building — with the ability to remodel or expand whenever you want.

That difference affects SEO, enquiries, and how much control you retain.

Wix vs WordPress: What Actually Moves the Needle for Law Firms

Feature	Better for Law Firms	Why It Matters
SEO and visibility	WordPress	More control over structure, speed, and metadata
Enquiry generation (forms, tracking)	WordPress	Better lead capture, CRM integrations, and form logic
Customisation and scalability	WordPress	Grows with your practice, supports multiple locations and areas
Blogging and content marketing	WordPress	Handles TAYA-style content with structure and scale
Speed and performance	WordPress (when set up well)	Optimisable via hosting and clean themes
Ease of use and maintenance	Wix	Great for basic “set and forget” use
Ownership and long-term value	WordPress	You own all assets and can move or grow freely
Setup simplicity and short-term budget	Wix	Easy to launch quickly with lower upfront costs

1. SEO: Will Clients Actually Find You?

Wix

Built-in SEO basics (titles, meta descriptions, alt text)
Templates are mobile-friendly
Limited technical SEO options (e.g. redirects, schema, structure)

Good for small firms. But for competitive legal keywords, it lacks deeper optimisation tools.

WordPress

Full control of SEO structure
SEO plugins like Yoast or Rank Math
Optimised sitemaps, schema, redirects, and internal linking
Ideal for building out content libraries for multiple services or locations

Winner for visibility and rankings: ✅ WordPress

2. Enquiry Generation: Does It Help You Get Clients?

Wix

Basic forms and contact options
Simple CRM with Wix Ascend
Limited multi-step or smart form logic

Works for basic contact — less suited for firms with multiple offices, areas of law, or more complex screening.

WordPress

Fully customisable forms (WPForms, Gravity Forms)
Screening logic, custom routing, CRM integrations
Tracks lead source, improves enquiry quality over time

Winner for lead generation: ✅ WordPress

3. Flexibility and Scalability

Wix

Pre-set templates and app integrations
Limited ability to customise deeply
Changing templates often means rebuilding

WordPress

Thousands of themes, plugins, and custom builds
Scales easily as your firm adds services or locations
Enables unique design and functionality

Winner for long-term flexibility: ✅ WordPress

4. Blogging and Content Strategy

Wix

Simple blog setup
Limited control over structure, tags, and categories

WordPress

Designed for content creation
Easily supports content libraries across topics, locations, and formats
Ideal for TAYA-style articles (cost, problems, comparisons, reviews, “best of”)

Winner for content marketing: ✅ WordPress

5. Speed and Performance

Wix

Shared platform hosting
You can’t optimise code or caching
Speed is consistent but not easily improved

WordPress

Speed varies by hosting and build
You can fine-tune performance: image compression, caching, CDNs, clean themes
Well-built WordPress sites load fast — even with rich content

Winner when properly built: ✅ WordPress

6. Security, Maintenance, and Compliance

Wix

Security, backups, and updates are automatic
Great for firms with no in-house technical support

WordPress

You or your agency must manage updates, security, and backups
When maintained well, extremely secure — used by government and enterprise
More flexible for GDPR and data handling tools

Ease of use winner: ✅ Wix
Control and compliance winner: ✅ WordPress

7. Pricing and Ownership

Wix

Predictable monthly cost
Good for tight budgets or simple needs
You never own the platform — migration means rebuilding

WordPress

Upfront design and build cost
Hosting, domain, and plugin fees
You own everything and can move hosts or developers freely

Short-term budget winner: ✅ Wix
Long-term value and control winner: ✅ WordPress

What You Risk by Choosing the Wrong Platform

The biggest cost isn’t the monthly fee — it’s the opportunity cost of having a website that doesn’t work.

You risk:

Losing months (or years) of visibility
Paying again to rebuild when the platform hits its limit
Getting locked out of assets you assumed you owned
Having no recourse when the platform or freelancer disappears

With WordPress, you can:

Take full backups
Switch providers anytime
Control every part of your online presence

For regulated, reputation-based firms — this matters.

So, Should Your Law Firm Use Wix or WordPress?

Choose Wix if you:

Run a small, referral-based practice
Need a basic brochure site live quickly
Have no budget for custom design or marketing
Don’t plan to compete in Google search

Choose WordPress if you:

Want to generate enquiries through Google and content
Need control over your SEO, forms, and performance
View your site as a long-term asset
Want full ownership of all your content and systems

What We Recommend at Krystal Designs

If your firm is aiming for growth, visibility, and a steady stream of clients, WordPress gives you more power, flexibility, and long-term ROI.

We use WordPress for all client sites as part of our EnquiryOS™ system — which turns your website into a consistent lead generator with:

Strategy, not just design
Optimised content and tracking
CRM-ready forms and integrations
Reporting in plain English
And guaranteed enquiries — or we work at our cost until it delivers

Conclusion: Your Website Should Bring Clients, Not Just Sit There

This decision is about results — not features or convenience.

If you want a quick, hands-off site to get you started, Wix may be enough for now.
But if you want a site that grows with your firm, drives enquiries, and gives you full control, WordPress is the smarter investment.

The real cost of inaction isn’t the price of a website — it’s the enquiries you don’t get.

Need to Fix a Site That Isn’t Delivering? Start Here

If your current site isn’t bringing in leads, the problem might be deeper than just the platform.

Our team at Krystal Designs helps UK law firms turn their websites into enquiry engines with EnquiryOS™ — a complete system for strategy, content, SEO, and conversion.

Book your free call:

We’ll review your current site, flag what’s blocking your growth, and give you a clear plan — no jargon, no pressure.

More Clients From Your Website Call

Frequently Asked Questions

Is Wix good for solicitors in the UK?

Wix works for small practices with simple needs and limited budgets. But it lacks the SEO power, customisation, and scalability needed for serious law firm growth. Most solicitors outgrow Wix within 1-2 years.

Is WordPress too technical for a solicitor to manage?

Not necessarily. With the right theme and plugins, WordPress can be user-friendly for content updates. For technical maintenance (updates, backups, security), you can hire a developer or work with a legal marketing agency. You don't need to be technical yourself.

Can I transfer my Wix site to WordPress later?

Yes, but it's not simple. You can manually migrate content (text, images), but you'll need to rebuild the design and functionality from scratch. There's no one-click migration. The process is time-consuming and expensive. It's better to choose the right platform from the start.

Does Google prefer WordPress or Wix?

Google doesn't officially prefer any platform. It ranks well-optimised sites regardless of platform. However, WordPress gives you significantly more SEO tools and control, making it easier to achieve better rankings. That's why WordPress sites dominate search results for competitive legal keywords.

Which platform is better for blogging as a solicitor?

WordPress, by far. It was built as a blogging platform and has superior tools for content creation, organisation, and SEO. If content marketing is part of your strategy (and it should be), WordPress is the clear choice.

Is Wix cheaper than WordPress?

Short-term, yes. Wix's monthly costs are lower initially. Long-term, WordPress provides more value because you own the site, have better SEO (which reduces client acquisition costs), and can scale without rebuilding. The total cost of ownership over 3-5 years is often lower with WordPress.

Can I integrate appointment booking on both platforms?

Yes, both support appointment booking. Wix includes basic booking features. WordPress offers more flexible and robust options that can integrate with your practice management software and calendar systems.

Which is faster — Wix or WordPress?

WordPress can be significantly faster when properly optimised and hosted well. Wix sites typically load slower because they have to load Wix's entire framework. Page speed affects both user experience and Google rankings.

Is it easier to edit a Wix site?

Yes, Wix's drag-and-drop builder is very beginner-friendly. Making visual changes is simpler on Wix than WordPress. However, WordPress with a page builder like Elementor can be almost as easy, while giving you much more power.

Can I add a legal CRM to a Wix site?

Not easily. Wix has limited integration options. WordPress supports seamless integration with major legal CRMs like Clio, Lawmatics, PracticePanther, and others.

Does WordPress work well for legal compliance?

Yes, with proper plugins for cookie notices, data privacy, accessibility, and GDPR compliance. WordPress gives you complete control over how client data is collected, stored, and processed.

Can I optimise my Wix site for local SEO?

To an extent, yes. You can add location information, create location pages, and optimise for local keywords. But WordPress gives you significantly more control and better tools for competitive local SEO strategies.

Which platform works better for multi-location law firms?

WordPress. It handles complex site structures better, making it easier to create optimised pages for each location while maintaining a cohesive brand. Multi-location SEO is significantly easier on WordPress.

Is there a risk of my WordPress site getting hacked?

Only if it's poorly managed. WordPress sites with regular updates, quality hosting, security plugins, and strong passwords are extremely secure. Many major organisations (including government agencies and large corporations) use WordPress for sensitive information.

Should I hire someone to manage my WordPress site?

Yes, if you want to focus on practising law rather than website maintenance. You can hire a freelance developer, an in-house marketing person, or work with a legal marketing agency. The investment in professional management pays for itself through better performance and fewer headaches.

Can I move my WordPress site to a different hosting provider?

Yes, absolutely. You own your WordPress site completely. You can move to any hosting provider at any time. This gives you leverage and freedom that Wix simply doesn't offer.

Will I lose my Google rankings if I switch from Wix to WordPress?

Not if the migration is done properly with redirects, optimised content, and proper technical SEO. In fact, most law firms see improved rankings after moving to WordPress because of better technical SEO capabilities.

Wix vs WordPress for Law Firms: Which Platform Will Actually Bring You Clients?

Key Takeaways