Case Study for Black Country Verandas
How we turned interest into real veranda enquiries across the West Midlands
“Every time we work with Krystal, the results are brilliant.”
Pat Lawlor – Director, Black Country Verandas
217,242
People who saw ads
188
New enquiries received
£11.70
Average cost per enquiry
Client Snapshot
Black Country Verandas design and install quality verandas and outdoor living spaces across the West Midlands. Typical projects start from £2,995 + VAT. The goal was simple – turn the interest already in the market into steady, qualified enquiries the team can convert into installs.
The Challenge
Ad interest was healthy, yet the team wanted more genuine conversations each week. Enquiries arrived through different routes, which made it hard to see which activities were pulling their weight.
Follow-up was mostly manual, so some warm prospects went quiet before a design survey could be booked.
We needed a cleaner path from first click to conversation, with clearer visibility on what was working.
Objectives
Lift weekly enquiries from the right areas and budgets, make tracking simple enough to trust at a glance, and speed up responses so more homeowners move from interest to a booked design survey.
Keep the message clear and helpful so people feel confident to ask for a price and next steps.
Our Action Plan
Phase 1
We help you define exactly who you want to attract, why they should choose you, and what makes you stand out in a crowded market.
Phase 2
Strategic Audit & Opportunity Map
Using our structured audit and diagnostic tools, we uncover what’s working, what’s holding you back, and where your biggest opportunities for growth are hiding.
Phase 3
Craft Magnetic Messaging
We craft clear, convincing words that speak to your client’s needs, build trust, and make them want to reach out.
Phase 4
Follow Up & Nurture Enquiries
We make sure no lead goes cold, with simple but effective follow-up systems that help prospects engage and take the next step.
Phase 5
Set Up Targeted Traffic Channels
We bring the right people to your site, not just anyone – through smart, focused channels like SEO, Google Ads, LinkedIn, or cold outreach.
Phase 6
Move From Service Provider to Trusted Partner
We position you as the obvious expert, not just another service provider, but the partner clients trust and turn to first.
Phase 7
Track, Measure, Optimise
We track your traffic, enquiries, and conversion rates, spot bottlenecks, and optimise monthly to improve results — always keeping you in the loop.
Phase 8
Expand What’s Working
We help you scale up what’s delivering the best results, whether that’s ads, organic outreach, or referrals — so you get more of your best clients, consistently.
Results
10,577
People who clicked ads
188
New enquiries received
£11.70
Average cost per enquiry
“I have known Krystal for about 15 years. Across multiple businesses, every time we work with Krystal the results are brilliant. The team is helpful with both the technical and the marketing side, always responsive, and genuinely handy to have in our corner.”
Pat Lawlor - Director, Black Country Verandas.
Why Businesses Trust Us
Guaranteed Enquiries
We guarantee measurable client enquiries, or we work for free until you get them.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing, in plain English.
Full Ownership, Always
Your website, content, domains, data, and accounts are yours. No hostage games.
We Speak Your Language
We understand your business challenges and regulatory requirements.