Case Study for DCA Refinising
From zero digital presence to customers finding and booking alloy wheel repairs
“Krystal listened to what we wanted and built a plan that over-delivered on enquiries.”
Bryan Wright – Business Owner, DCA Refinishing
841
Organic keywords now ranking
724
People who found us in 90 days
8
Top 3 positions in Local radius
Client Snapshot
DCA Refinishing specialises in mobile alloy wheel repair and diamond cut finishes across Staffordshire and the West Midlands. The team has 15+ years of hands-on expertise. Our job was to build their first online presence and make them easy to find for local, buyer-intent searches.
The Challenge
Newly opened business, no website, no structured service pages, no Google Business Profile optimisation, and no review engine. That meant missed local searches and fewer inbound enquiries from drivers ready to book.
Objectives
Create a website that converts, make DCA easy to find for “mobile alloy wheel repair + town” searches, and turn happy customers into public proof. Keep everything simple to run day to day.
Our Action Plan
Phase 1
Define exactly who you want, why they’ll choose you, and how you’ll stand out.
Phase 2
Find the Leaks
Pinpoint where your current system is losing enquiries and where the fastest wins are hiding.
Phase 3
Craft Magnetic Messaging
Copy that speaks directly to pain points, answers objections, and builds instant trust.
Phase 4
Activate the Conversion Engine
Your key pages do one job: turn visits into booked calls or quote requests with one obvious button and a short, simple form.
Phase 5
Automate
Follow-Up
Every enquiry gets a fast reply, a clear confirmation, and gentle reminders, so good leads don’t go cold and more people show up.
Phase 6
Launch Buyer-Ready Traffic
Set up high-intent traffic sources that attract the right visitors (not just more visitors).
Phase 7
Measure, Optimise, Improve
Track the numbers that matter and refine each month for better results.
Phase 8
Scale What Works
Double down on winning channels and keep quality enquiries flowing consistently.
Results
841
Organic keywords now ranking
724
People who found us in 90 days
15
Top 10 positions in Local radius
“Listen to what you are trying to achieve and conduct a strategy to over achieve your goals. As a new business I was concerned about the level of enquiries we would get from Google, my website and social media. Krystal and her team took control of all my social media, website and my Google page, the results speak for themselves and I am delighted to be working with Krystal and her team.”
Bryan Wright - Business Owner, DCA Refinishing
Four things that make working with us different
Guaranteed Enquiries
We guarantee measurable client enquiries within 90 days, or we keep working at no extra cost.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing in easy to understand way.
You Own Your Marketing Assets
Your website, your domain, your content, your data, your accounts. Always.
We Understand Your World
We understand your business challenges and regulatory requirements.
