Case Study for Hair By Imad
How we turned first-time online presence into thousands of bookings
“Since working with Krystal, online bookings exploded. Simple to manage and it keeps growing.”
Imad Guli – Business Owner, Hair By Imad
47,600+
Total online bookings
1,000+
Average bookings per month
777+
Google reviews
Client Snapshot
Hair By Imad is a long-standing barber brand founded in 1999. We built their first website and online booking system to create a reliable flow of appointments across multiple locations in the West Midlands.
The Challenge
Great barbershop reputation offline, but no owned online system to convert demand into appointments. Phone lines were busy, social interest was scattered, and there was no easy way to measure what was working.
We needed a simple path from discovery to booked slot, then proof that customers loved the experience.
Objectives
Launch a site that customers trust, make booking effortless on mobile, centralise reviews and locations, and set up simple reporting so the team can see bookings and trends at a glance. Keep the brand consistent across web, Google profiles, and social.
Our Action Plan
Phase 1
Define exactly who you want, why they’ll choose you, and how you’ll stand out.
Phase 2
Find the Leaks
Pinpoint where your current system is losing enquiries and where the fastest wins are hiding.
Phase 3
Craft Magnetic Messaging
Copy that speaks directly to pain points, answers objections, and builds instant trust.
Phase 4
Activate the Conversion Engine
Your key pages do one job: turn visits into booked calls or quote requests with one obvious button and a short, simple form.
Phase 5
Automate
Follow-Up
Every enquiry gets a fast reply, a clear confirmation, and gentle reminders, so good leads don’t go cold and more people show up.
Phase 6
Launch Buyer-Ready Traffic
Set up high-intent traffic sources that attract the right visitors (not just more visitors).
Phase 7
Measure, Optimise, Improve
Track the numbers that matter and refine each month for better results.
Phase 8
Scale What Works
Double down on winning channels and keep quality enquiries flowing consistently.
Results
47,600+
People who clicked ads
92%
Show up rate
1,000+
Average bookings per month
“Excellent all around. Krystal Designs helped my business grow not just by building my website but by sharpening our online branding. Since we started, our online bookings increased massively and keep rising each month. I would recommend Krystal to any barber business.”
Imad Guli - Business Owner, Hair By Imad
Why Businesses Trust Us
Guaranteed Enquiries
We guarantee measurable client enquiries, or we work for free until you get them.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing, in plain English.
Full Ownership, Always
Your website, content, domains, data, and accounts are yours. No hostage games.
We Speak Your Language
We understand your business challenges and regulatory requirements.