Case Study for Impress Video
From ranking loss to reliable discovery and low-cost enquiries
“Brilliant attention to detail and always delivers quickly.”
Gurmit Samra – Director, Impress Video
67%
Rankings recovered
5 to 15+
Organic enquiries per month
1,180+
Search clicks per month
Client Snapshot
Impress Video is a UK video production company for commercials and brand films. After a £5,000 rebuild by a previous developer, the site lost its hard-won rankings. We were brought in to recover visibility and make search a consistent source of enquiries.
The Challenge
A poorly executed rebuild wiped out search rankings and inbound demand. The site was slow on mobile, light on structure, and lacked an SEO framework.
The brief was simple – recover visibility, restore momentum, and get enquiries flowing again without wasting spend.
Objectives
Our objective was to recover the rankings lost in the previous rebuild, grow non-brand visibility for the right search intents, and turn that traffic into predictable monthly enquiries. We aimed to support organic recovery with cost-effective Google Ads that could scale on demand while keeping average cost per conversion low.
Throughout the engagement, we kept reporting simple and transparent so the team could see spend, clicks, and enquiries in one view and make fast, confident decisions.
Our Action Plan
Phase 1
Define exactly who you want, why they’ll choose you, and how you’ll stand out.
Phase 2
Find the Leaks
Pinpoint where your current system is losing enquiries and where the fastest wins are hiding.
Phase 3
Craft Magnetic Messaging
Copy that speaks directly to pain points, answers objections, and builds instant trust.
Phase 4
Activate the Conversion Engine
Your key pages do one job: turn visits into booked calls or quote requests with one obvious button and a short, simple form.
Phase 5
Automate
Follow-Up
Every enquiry gets a fast reply, a clear confirmation, and gentle reminders, so good leads don’t go cold and more people show up.
Phase 6
Launch Buyer-Ready Traffic
Set up high-intent traffic sources that attract the right visitors (not just more visitors).
Phase 7
Measure, Optimise, Improve
Track the numbers that matter and refine each month for better results.
Phase 8
Scale What Works
Double down on winning channels and keep quality enquiries flowing consistently.
Results
67%
Rankings recovered
5 to 15+
Organic enquiries per month
£8.34
Cost Per Enquiry
"We’ve been using Krystal’s services for over 2 years. Throughout this time she has been incredible. Krystal understands how to work with projects of different sizes and how to scale them accordingly. Her attention to detail is brilliant and she always strives to turn projects around in quick succession. She is always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.”
Gurmit Samra - Director, Impress Video
Why Businesses Trust Us
Guaranteed Enquiries
We guarantee measurable client enquiries, or we work for free until you get them.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing, in plain English.
Full Ownership, Always
Your website, content, domains, data, and accounts are yours. No hostage games.
We Speak Your Language
We understand your business challenges and regulatory requirements.