Case Study for Scallywags The Fort
From dated to in-demand - a family brand that now brings enquiries
“One of a kind - insanely good at what she does.”
Stephanie Collins – Director, Go Talking Ways
27+
Subscribers per month
5 to 15
Enquiries per month
£0
Ad spend
Client Snapshot
Scallywags The Fort is a busy family indoor play and party venue in Birmingham. The old website and visuals felt dated, which held back bookings and list growth. We refreshed the brand, rebuilt the site, and set a social rhythm that matches how families actually search and book.
The Challenge
Parents were landing on a site that did not reflect the real venue experience. Navigation was confusing on mobile, there was no clear next step, and social posts were inconsistent.
Enquiries and sign-ups suffered because visitors could not find what they needed fast.
Objectives
Create a modern, family-friendly brand and mobile-first site that makes it easy to discover parties, clubs and opening times, then enquire or subscribe in seconds. Show proof parents care about – photos, pricing clarity and FAQs – and keep content consistent so demand builds week by week.
Our Action Plan
Phase 1
Define exactly who you want, why they’ll choose you, and how you’ll stand out.
Phase 2
Find the Leaks
Pinpoint where your current system is losing enquiries and where the fastest wins are hiding.
Phase 3
Craft Magnetic Messaging
Copy that speaks directly to pain points, answers objections, and builds instant trust.
Phase 4
Activate the Conversion Engine
Your key pages do one job: turn visits into booked calls or quote requests with one obvious button and a short, simple form.
Phase 5
Automate
Follow-Up
Every enquiry gets a fast reply, a clear confirmation, and gentle reminders, so good leads don’t go cold and more people show up.
Phase 6
Launch Buyer-Ready Traffic
Set up high-intent traffic sources that attract the right visitors (not just more visitors).
Phase 7
Measure, Optimise, Improve
Track the numbers that matter and refine each month for better results.
Phase 8
Scale What Works
Double down on winning channels and keep quality enquiries flowing consistently.
Results
27+
Average subscribers per month
5 to 15
Organic enquiries every month
£0
Ad spend
“Krystal is insanely good at what she does and one of a kind. If you need a website, a brand refresh or marketing support, you need her on your team.”
Stephanie Collins - Director, Go Talking Ways
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