Case Study for Studio Charrette
How we turned searches into planning enquiries across the UK
“Friendly, creative and responsive. Thorough testing and solid support throughout.”
Jaspal Singh, Director, Studio Charrette
3,457+
Tracked enquiries from Google Ads
£34.84
Average cost per enquiry
288+
Average enquiries per month
Client Snapshot
Studio Charrette is a national planning consultancy that helps homeowners and developers secure approvals. We were engaged to run SEO and Google Ads to grow predictable enquiries while keeping costs under control.
The Challenge
High-intent searches in planning are competitive and expensive.
Performance was inconsistent across campaigns and locations, and the team wanted a clearer view of which keywords and ads were turning searches into real conversations.
We needed to stabilise paid performance, structure SEO around buyer intent, and make reporting simple enough to trust weekly.
Objectives
Increase qualified planning enquiries, lower the average cost per enquiry, and build a search footprint that brings steady demand beyond paid clicks. Keep everything transparent so the team can see spend, clicks and enquiries at a glance.
Our Action Plan
Phase 1
We help you define exactly who you want to attract, why they should choose you, and what makes you stand out in a crowded market.
Phase 2
Strategic Audit & Opportunity Map
Using our structured audit and diagnostic tools, we uncover what’s working, what’s holding you back, and where your biggest opportunities for growth are hiding.
Phase 3
Craft Magnetic Messaging
We craft clear, convincing words that speak to your client’s needs, build trust, and make them want to reach out.
Phase 4
Follow Up & Nurture Enquiries
We make sure no lead goes cold, with simple but effective follow-up systems that help prospects engage and take the next step.
Phase 5
Set Up Targeted Traffic Channels
We bring the right people to your site, not just anyone – through smart, focused channels like SEO, Google Ads, LinkedIn, or cold outreach.
Phase 6
Move From Service Provider to Trusted Partner
We position you as the obvious expert, not just another service provider, but the partner clients trust and turn to first.
Phase 7
Track, Measure, Optimise
We track your traffic, enquiries, and conversion rates, spot bottlenecks, and optimise monthly to improve results — always keeping you in the loop.
Phase 8
Expand What’s Working
We help you scale up what’s delivering the best results, whether that’s ads, organic outreach, or referrals — so you get more of your best clients, consistently.
Results
3,457+
Tracked enquiries
£34.84
Average cost per enquiry
288+
Average enquiries per month
“I have been working with Krystal on campaigns for some time now, and I can say that she provides excellent advice. She has always been responsive to needs, conducting thorough testing, and delivering support throughout. I recommend their services. We have been happy with our collaboration and look forward to continuing to work together.”
Jaspal Singh, Director, Studio Charrette
Four things that make working with us different
Guaranteed Enquiries
We guarantee measurable client enquiries within 90 days, or we keep working at no extra cost.
Total Transparency
You’ll see exactly what we’re doing, why, and how it’s performing in easy to understand way.
You Own Your Marketing Assets
Your website, your domain, your content, your data, your accounts. Always.
We Understand Your World
We understand your business challenges and regulatory requirements.
