For established UK service businesses whose reputation is stronger than their website. We design around what your buyers need to see before they get in touch. A new design on its own won't fix a message that isn't clear, so that's where we start.
Most businesses redesign because the site looks dated. That’s a fair reason. It’s rarely the reason enquiries are low.
A good-looking site can still leave people unsure what you do, who it’s for, or what to do next. They look around, feel nothing is pushing them to act, and go back to Google.
In our experience, the sites that bring in enquiries get three things right before anyone argues about colours. The message is clear. The next step is obvious. And somebody picks up the enquiry quickly.
So we don’t start with a mood board. We start with who the site is for and what they need to see before they get in touch.
HOW TO START
We review your website and current marketing to see what is blocking enquiries.
We fix the foundations, improve how your website performs, and help you turn more of the right visitors into enquiries.
You will know what needs fixing, what should happen first, and what to expect.
You will know exactly what is happening at every stage. A clear process, refined over years, focused on results.
We confirm the scope and timings, then agree who the site is for, what each page has to do, and the next step you want visitors to take. Nothing gets designed before this is signed off.
We write or edit the copy for every page, in your voice. You approve it before design starts.
You see how the site will look on desktop and mobile, and approve it before we build.
We build on a private staging site, then check redirects, tracking, forms, speed and search settings before anything goes live.
We put the site live with your email, forms and existing rankings protected.
We test the live site, give you a website manual, and agree who looks after it from here.
Good web design is more than choosing colours and fonts. It is about creating an experience that guides your visitors towards taking action.
Who the site is for, which pages you need and what each one has to do
Who the site is for, which pages you need and what each one has to do
Words written for your buyer, in your voice
Words written for your buyer, in your voice
Mobile first, fast, and easy for your team to update
Mobile first, fast, and easy for your team to update
Titles, headings, redirects, sitemap and Google Search Console
Titles, headings, redirects, sitemap and Google Search Console
Forms, calls and bookings tracked so you can see what works
Forms, calls and bookings tracked so you can see what works
How to use your site, and who looks after it next
How to use your site, and who looks after it next
Your domain, your site, your content
Your domain, your site, your content
We’ll recommend the mix once we understand where you’re losing people.
Here’s what happens when the right foundations are in place and everything starts working together.
The investment was 100% worth it
“I had an amazing experience working with Krystal from Krystal Designs on my website redesign and rebrand. Her knowledge of branding, marketing, and SEO is absolutely clear, and she really understands how to translate business goals into a strong online presence. The final website went far beyond my expectations. The investment was 100% worth it, and the new site is already generating new leads.”
I now have a great website and the knowledge on how to use it
"From the start, I felt comfortable and confident that Krystal was listening to what my end goal was with the new website. During our weekly meetings we discussed the process we would follow and what was needed from me. I now have a great website and the knowledge on how to use it to further my business."
You will know exactly what is happening at every stage. A clear process, refined over years, focused on results.
We confirm the scope and timings, then agree who the site is for, what each page has to do, and the next step you want visitors to take. Nothing gets designed before this is signed off.
We confirm the scope and timings, then agree who the site is for, what each page has to do, and the next step you want visitors to take. Nothing gets designed before this is signed off.
We write or edit the copy for every page, in your voice. You approve it before design starts.
We write or edit the copy for every page, in your voice. You approve it before design starts.
You see how the site will look on desktop and mobile, and approve it before we build.
You see how the site will look on desktop and mobile, and approve it before we build.
We build on a private staging site, then check redirects, tracking, forms, speed and search settings before anything goes live.
We build on a private staging site, then check redirects, tracking, forms, speed and search settings before anything goes live.
We put the site live with your email, forms and existing rankings protected.
We put the site live with your email, forms and existing rankings protected.
We test the live site, give you a website manual, and agree who looks after it from here.
We test the live site, give you a website manual, and agree who looks after it from here.
Key Benefits
This is what that looks like in practice:
One team managing everything under one clear strategy
A website built to support growth, not just look good
Better-fit enquiries from people more likely to become clients
Clear visibility into what is working and what needs improving
Fewer wasted opportunities through stronger follow-up
Marketing that compounds over time instead of stalling
HOW TO START
We review your website and current marketing to see what is blocking enquiries.
You will know what needs fixing, what should happen first, and what to expect.
We fix the foundations, improve how your website performs, and help you turn more of the right visitors into enquiries.
Not ready to book a call? Call us on 020 3318 2090 or email us on hello@krystaldesigns.co.uk.
Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!
Director, Fountain Solicitors
The results speak for themselves & I am delighted to be working with Krystal & her team. They are a very friendly company, they listen to what you are trying to achieve and conduct a strategy to overachieve your goals. I just wanted to say a massive thank you to Krystal Designs, its been a pleasure working with you all and I would definitely recommend them to anyone.
Business Owner, DCA Refinishing
Director, The Legacy Wills Company
She was responsive and created my website on time and brilliantly. She took my basic ideas and came up with a simple design my customers find easy to navigate and my team can be proud of.
Business Owner, Pure Suits Hire
Krystal Designs designed my website and delivered a very high quality. I would recommend this company 10 out of 10. Krystal has also helped me out with numerous things and is always on the end of the phone to advise me on anything I need doing. Thank you for your help.
Director, Specialist Weathering System
Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support. Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.
Business Owner, Woodland & Forestry Services
Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.
Business Owner, Hair By Imad
We’ve been using Krystal Designs for over 2 years. Her attention to detail is brilliant and she always turns projects around in quick succession. She’s always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.
Managing Director, Impress Video
Your risk is reduced from the start
Costs vary depending on the size and complexity of your website. A small business website with 5 to 10 pages typically starts from £2,500 to £5,000, depending on the size and complexity of your website. Larger websites with custom functionality cost more.
We will give you a transparent quote based on your specific requirements, so you know exactly what you are paying for.
A typical project takes 6 to 8 weeks from discovery to launch, including research, design, development, revisions, and testing. Larger or more complex websites may take longer.
Yes. Some clients prefer to spread the cost monthly. This can make sense if you want the website build and ongoing support together. We will talk you through the options on the call or click here to find out more.
Yes, if you want us to. Most clients find it easier for us to write it and them to check it sounds right.
Yes. Every website we design is fully responsive and works across all devices. We design mobile-first, since over 60% of visitors will use mobile devices.
Yes. Your website is built on WordPress, so you can update content, add pages, and manage your website without technical knowledge. You also get training, and support is available for bigger updates.
Yes. We work with clients across the UK. Most communication happens via video calls, face-to-face meeting and email, so location is not a barrier.
You get training so you can manage day-to-day updates yourself. Ongoing support packages are available for technical help, security updates, and improvements.
A better site removes the leaks that stop people enquiring. For predictable growth, we also make sure tracking and follow-up are in place, so leads do not get missed.
Yes. We can keep your site secure, updated, and running smoothly after launch.
Not if the move is handled properly. We map every old page to its new home and set up redirects before launch. That's the step that usually goes wrong with rebuilds.
Yes. The domain, the site and the content are yours. If you ever leave, you take it all with you.
Then we'll tell you. Sometimes the site is fine and the gap is visibility or follow-up. There's no point selling you a site you don't need.
Book a free More Clients Call and leave with a clear view of what needs fixing first.
Your call includes:
a review of your current enquiry flow
a look at your message, visibility, trust, and follow-up
the main constraint most likely holding enquiries back
a clear next step, whether we work together or not
Or if you prefer, call us on 020 3318 2090 or email us on hello@krystaldesigns.co.uk.
Watch the free breakdown that shows what your website needs to change, and why the marketing hasn’t been sticking.
Watch the free training that’s helping businesses get steady, qualified client enquiries, without running ads or redesigning their site.
Request a call back and tell us what you need. We’ll reply within 1 working day with a couple of time options and a quick next step.
