Web Design That Gets You Better-Fit Enquiries

Web Design That Gets Enquiries

If you already know your website needs replacing, we build the new one around how your buyers decide. Your website needs to make your value clear, build trust and make the next step easy. We design and build WordPress websites that do those jobs properly, with enquiry tracking and follow-up built into the journey.

Most websites look professional but still don't convert

Most websites look professional but fail to convert visitors into enquiries. They get traffic but not enquiries. Clicks but not calls.

A website that represents your brand properly and drives real business results does both. It attracts the right visitors, and turns them into customers.

If your website is not generating enquiries, it is worth asking why, before assuming more traffic is the answer.

Built for Professional Businesses That Need More From Their Website

This is right for you if

  • Your current website looks fine but does not generate enquiries
  • You rely too much on referrals
  • You are tired of vague agency advice
  • You want a website that explains your value clearly
  • You want more of the right people to get in touch
  • You want to understand what is actually working
  • You want full ownership of your website

This Is NOT For You If…

  • You want the cheapest site you can get this month
  • You need something live by Friday and have no time to talk about your buyers
  • You want a design refresh only and aren’t interested in enquiries
  • You’re not ready to answer or follow up enquiries once they start coming in
  • You’d rather not have anyone question what’s on the current site

If you already know your website's core problem is enquiries, not visibility, Web Growth Design may be the more direct starting point.

HOW TO START

Getting started is simple

1

Book a More Clients Call

We review your website and current marketing to see what is blocking enquiries.

3

Start improving your enquiries

We fix the foundations, improve how your website performs, and help you turn more of the right visitors into enquiries.

2

Get a clear plan for what happens next

You will know what needs fixing, what should happen first, and what to expect.

Not ready to book a call? Call us on 020 3318 2090 or email us on hello@krystaldesigns.co.uk.

How your roadmap works

You will know exactly what is happening at every stage. A clear process, refined over years, focused on results.

Step

Discovery and research

We start with understanding. What makes your business different, who you are trying to reach, and what you want your website to achieve. This shapes everything that follows.

Step

Strategy and planning

You get a complete plan for your website: site structure, user journeys, conversion points, and content planning, before a single design is created.

Step

Design and development

Your website comes to life, built using clean, modern code. You see designs for review and approval before development begins.

Step

Content creation and optimisation

You get support creating or refining the copy, images, and messaging on your website. Every page is written with your audience in mind and built for search engines.

Step

Testing and launch

Every page, every form, every button is tested across different devices and browsers before your website goes live.

Step

Ongoing support

You get training so you can manage day-to-day updates yourself, and support is available when you need technical help or improvements.

What you get with our web design

Good web design is more than choosing colours and fonts. It is about creating an experience that guides your visitors towards taking action.

Custom design that reflects your brand

Your website should look and feel like your business. You get original design built around your business, not a template.

Custom design that reflects your brand

Your website should look and feel like your business. You get original design built around your business, not a template.

Mobile-responsive across all devices

You get mobile-first, responsive design that works properly on every screen size, whether someone is on their phone or at their desk.

Mobile-responsive across all devices

You get mobile-first, responsive design that works properly on every screen size, whether someone is on their phone or at their desk.

Fast loading speeds

Every second of loading time can cost you visitors. Your website is built with speed in mind, since fast-loading websites rank better on Google and convert more visitors.

Fast loading speeds

Every second of loading time can cost you visitors. Your website is built with speed in mind, since fast-loading websites rank better on Google and convert more visitors.

Conversion-focused layout and user experience

Clear navigation, calls to action that make sense, and a journey designed to guide visitors towards the next step.

Conversion-focused layout and user experience

Clear navigation, calls to action that make sense, and a journey designed to guide visitors towards the next step.

SEO-ready from day one

Clean code, structured content, and proper technical setup, so your site is ready to rank from launch rather than needing fixes later.

SEO-ready from day one

Clean code, structured content, and proper technical setup, so your site is ready to rank from launch rather than needing fixes later.

Built to grow with your business

Your website is not a static brochure. We build it so it can expand when you need new pages, features, or functionality.

Built to grow with your business

Your website is not a static brochure. We build it so it can expand when you need new pages, features, or functionality.

After launch support after 30 days
Built around how your buyers decide
Designed to generate enquiries

A Website Built Around How Your Buyers Decide

Your website needs to do more than look professional.

It needs to:

  • explain what you do clearly
  • help the right people recognise that you are relevant
  • answer the questions buyers ask before getting in touch
  • show trust where decisions happen
  • make the next step obvious
  • capture enquiries properly
  • explain what happens after someone enquires

We design and build your website around those decisions. You get a WordPress website that you own and can build on as the business grows.

Our Case Studies

Fountain Solicitors

From near-zero website enquiries to more than 60 a month. They now operate from five offices.

Studio Charrette

Generated 3,457 enquiries at an average cost of £34.84 each.

DCA Refinishing

Became fully booked three months in advance with no ad spend.

Impress Video

Ranking boost from 1,200 to 2,000+ keywords.
Ongoing support + SEO performance.

Trusted by 200+ Service Businesses

Your website should give people confidence before they speak to you. These are some of the businesses that trusted us to improve their website, visibility, or enquiry flow.

What happens when a website is built to convert

Here’s what happens when the right foundations are in place and everything starts working together.

The investment was 100% worth it

“I had an amazing experience working with Krystal from Krystal Designs on my website redesign and rebrand. Her knowledge of branding, marketing, and SEO is absolutely clear, and she really understands how to translate business goals into a strong online presence. The final website went far beyond my expectations. The investment was 100% worth it, and the new site is already generating new leads.”

Ghalib Masood, Fraser Masood Solicitors
Ghalib-Masood-1024x1024

I now have a great website and the knowledge on how to use it

"From the start, I felt comfortable and confident that Krystal was listening to what my end goal was with the new website. During our weekly meetings we discussed the process we would follow and what was needed from me. I now have a great website and the knowledge on how to use it to further my business."

Sandra Dowling, Sandra Dowling Travel
Sandra Dowling

How your roadmap works

You will know exactly what is happening at every stage. A clear process, refined over years, focused on results.

Phase

Discovery and research

We start with understanding. What makes your business different, who you are trying to reach, and what you want your website to achieve. This shapes everything that follows.

Step

Discovery and research

We start with understanding. What makes your business different, who you are trying to reach, and what you want your website to achieve. This shapes everything that follows.

Phase

Strategy and planning

You get a complete plan for your website: site structure, user journeys, conversion points, and content planning, before a single design is created.

Step

Strategy and planning

You get a complete plan for your website: site structure, user journeys, conversion points, and content planning, before a single design is created.

Phase

Design and development

Your website comes to life, built using clean, modern code. You see designs for review and approval before development begins.

Step

Design and development

Your website comes to life, built using clean, modern code. You see designs for review and approval before development begins.

Phase

Content creation and optimisation

You get support creating or refining the copy, images, and messaging on your website. Every page is written with your audience in mind and built for search engines.

Step

Content creation and optimisation

You get support creating or refining the copy, images, and messaging on your website. Every page is written with your audience in mind and built for search engines.

Phase

Testing and launch

Every page, every form, every button is tested across different devices and browsers before your website goes live.

Step

Testing and launch

Every page, every form, every button is tested across different devices and browsers before your website goes live.

Phase

Ongoing support

You get training so you can manage day-to-day updates yourself, and support is available when you need technical help or improvements.

Step

Ongoing support

You get training so you can manage day-to-day updates yourself, and support is available when you need technical help or improvements.

Key Benefits

What you get from the partnership

This is what that looks like in practice:

One team managing everything under one clear strategy

A website built to support growth, not just look good

Better-fit enquiries from people more likely to become clients

Clear visibility into what is working and what needs improving

Fewer wasted opportunities through stronger follow-up

Marketing that compounds over time instead of stalling

HOW TO START

Getting started is simple

1

Book a More Clients Call

We review your website and current marketing to see what is blocking enquiries.

2

Get a clear plan for what happens next

You will know what needs fixing, what should happen first, and what to expect.

3

Start improving your enquiries

We fix the foundations, improve how your website performs, and help you turn more of the right visitors into enquiries.

Not ready to book a call? Call us on 020 3318 2090 or email us on hello@krystaldesigns.co.uk.

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Samuel Whittington profile picture
Samuel Whittington
14 May 2026
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Having worked with Krystal across multiple websites, I can honestly say she's one of the best in her field. Our new site is visually stunning, but more importantly, it's delivered real results for us. Opening doors to new markets, sharpening our brand identity, and contributing directly to business growth. Krystal can take what you're trying to say for your brand and business and translate it into something that genuinely works online for people visiting our website. I couldn't recommend her highly enough! Thank you :)
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Shelly Terry profile picture
Shelly Terry
28 April 2026
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Krystal and team have been a huge support to my business, and helped with all my tricky questions around Google, website domains, and Meta Ads. I've found her to be friendly, knowledgeable, and patient. Great communication, and took real interest and care with my business. I plan on hiring her again this summer. 🙂I would highly recommend her services.
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Angel Cordero profile picture
Angel Cordero
24 April 2026
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Krystal has helped me understand how businesses should acquire clients using advertising and social media technology. She understands the psychology and how the data messages work to create a profitable business. She's a real pro. Oh PS. She's kinda funny too!
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Patrick profile picture
Patrick
23 February 2026
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What can I say that she hasn’t already done over the 12 years of service, put it in one word fabulous,
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Rash profile picture
Rash
22 February 2026
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Krystal, a very knowledgeable expert in her field of work. From first contact Krystal & her team implement key updates, changes etc that are required immediately. Their marketing designs, creativity etc are always relevant & in line with today's trend. Highly recommend Krystal Designs.
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Joanna Bentley profile picture
Joanna Bentley
22 December 2025
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Krystal and her team a just a joy. They are top of their game in their field and nothing is too much trouble. Thank you for all you do. I would highly recommend!
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imad guli profile picture
imad guli
3 December 2025
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Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.
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Stephen Lees profile picture
Stephen Lees
3 November 2025
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Krystal and her team always respond promptly and efficiently to any tasks we request of them. Fully recommend Krystal Designs.
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Gurmit Samra profile picture
Gurmit Samra
20 January 2025
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We’ve been using Krystal’s services for over 2yrs. Throughout this time she has been incredible. Krystal understands how to work with projects of different sizes and how to scale them accordingly. Her attention to detail is brilliant and always strives to turn projects around in quick succession. She is always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.
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Lee Paulley profile picture
Lee Paulley
22 October 2024
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Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support. Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.
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Your risk is reduced from the start

Clear guarantees, so you know where you stand

Choosing another website or marketing partner can feel risky, especially if you have been let down before. These guarantees are here to make the decision easier.

30-Day Confidence Guarantee

If you are not confident you chose the right partner within the first 30 days, you can walk away and get your money back.

30-Day Post-Launch Fix Guarantee

If something is not working as it should after launch, it will be fixed quickly and free of charge for 30 days.

Straight Answers Before You Take the Next Step
How much does web design cost?

Costs vary depending on the size and complexity of your website. A small business website with 5 to 10 pages typically starts from £2,500 to £5,000, depending on the size and complexity of your website. Larger websites with custom functionality cost more.

We will give you a transparent quote based on your specific requirements, so you know exactly what you are paying for.

How long does it take to build a website?

A typical project takes 6 to 8 weeks from discovery to launch, including research, design, development, revisions, and testing. Larger or more complex websites may take longer.

Do you offer monthly payment plans?

Yes. Some clients prefer to spread the cost monthly. This can make sense if you want the website build and ongoing support together. We will talk you through the options on the call or click here to find out more.

Do you write the copy too?

Yes. If you want a conversion-led site, the message matters. We can write or refine your key pages so they are clear, specific, and built to convert.

Will my website work on mobile?

Yes. Every website we design is fully responsive and works across all devices. We design mobile-first, since over 60% of visitors will use mobile devices.

Can I update the website myself?

Yes. Your website is built on WordPress, so you can update content, add pages, and manage your website without technical knowledge. You also get training, and support is available for bigger updates.

Do you work with businesses outside Derby and Nottingham?

Yes. We work with clients across the UK. Most communication happens via video calls, face-to-face meeting and email, so location is not a barrier.

What happens after the website launches?

You get training so you can manage day-to-day updates yourself. Ongoing support packages are available for technical help, security updates, and improvements.

Will this get me more enquiries?

A better site removes the leaks that stop people enquiring. For predictable growth, we also make sure tracking and follow-up are in place, so leads do not get missed.

Do you offer ongoing support?

Yes. We can keep your site secure, updated, and running smoothly after launch.

Related Articles

Find out what is holding your enquiries back

Book a free More Clients Call and leave with a clear view of what needs fixing first.

Your call includes:

  • a review of your current enquiry flow

  • a look at your message, visibility, trust, and follow-up

  • the main constraint most likely holding enquiries back

  • a clear next step, whether we work together or not

Or if you prefer, call us on 020 3318 2090 or email us on hello@krystaldesigns.co.uk.

Still relying on referrals you can't predict or replace?

Watch the free breakdown that shows what your website needs to change, and why the marketing hasn’t been sticking.

How to Turn Your Website Into a Predictable Enquiry System, in 90 Days or Less

Watch the free training that’s helping businesses get steady, qualified client enquiries, without running ads or redesigning their site.

Request A Call Back

Request a call back and tell us what you need. We’ll reply within 1 working day with a couple of time options and a quick next step.