A fast-rising agency built on systems, not tactics
CEO Times has profiled Krystal Designs for turning a modest starting fund of £76 into a six-figure marketing agency within a year, after its founder, Krystal Blackwell, launched the company in 2024 following the collapse of her previous employer in 2023. The feature frames the story as one of operational discipline and resilience rather than a one-off viral moment.
EnquiryOS™: a connected framework for reliable enquiries
A central theme in the article is EnquiryOS™, a system designed to replace piecemeal marketing with an integrated framework that aligns strategy, traffic, and process. The approach is presented as an antidote to the “feast-or-famine” cycle common in professional services marketing, especially for law firms, by focusing on consistent enquiry generation rather than isolated deliverables.
A distinctive market stance: transparency, ownership, accountability
The CEO Times piece underscores three operating principles that differentiate Krystal Designs in a crowded agency market:
- Radical transparency via plain-English reporting
- Full client ownership of assets from day one (site, content, data)
- Outcome accountability, including a results-or-we-work-for-free promise tied to new enquiries within a defined time frame
These points are positioned as structural choices, not marketing copy, and are repeatedly linked to client retention and measurable outcomes.
Selected client outcomes cited by CEO Times
The article references multiple performance snapshots attributed to EnquiryOS™:
- A UK law firm moving from zero to 60+ monthly enquiries and expanding from one to five offices
- A professional services client increased tracked keyword coverage from 112 to 630 and achieved 50+ monthly conversions at a reported £10.77 cost per conversion
- Additional examples, including a salon booking uplift of roughly 700% from organic search and a case generating 10+ enquiries per day at an indicated cost of £17.20 per enquiry
Figures are presented as case-specific illustrations of the system’s focus on predictable demand generation.
What it means for law-firm marketing leaders
For managing partners and practice leads, the profile highlights a shift from channel-by-channel execution (e.g., SEO or paid ads in isolation) to an operating system that coordinates inputs around one metric: qualified enquiries. It also points to governance choices—transparent reporting and asset ownership—that help firms maintain continuity and portability as they scale or change partners.
Learn more
For details about the system highlighted in the article, CEO Times directs readers to Krystal Designs and the EnquiryOS™ overview. Interested readers can explore the company site and the system page referenced in the feature.
Source
Read the full feature on CEO Times:
From £76 to Six Figures: How Krystal Designs Is Rewriting the Rules of Law Firm Marketing.
