A plain-English pricing guide for firms that want enquiries — not just a brochure.
Are you confused by website quotes ranging from £500 to £25,000 — and wondering which one’s actually right for your firm?
Why do some professional services firms pay thousands for a new site, only to end up with something that looks good but generates no new enquiries?
This guide explains exactly what drives the cost of a professional services website in the UK, what to expect at different price points, and how to budget in a way that delivers measurable ROI.
By the end, you’ll understand:
- Typical website cost ranges for professional services firms
- What drives price up or down (and hidden costs to avoid)
- The difference between brochure sites vs enquiry systems
- Questions to ask any provider before signing a contract
- Real-world examples of firms who turned websites into enquiry engines
The Short Answer
- Basic DIY website: £500–£1,500
- Conversion-ready website: £4,500–£9,500
- Full growth system (website + marketing engine): £10,000–£25,000+
The real question isn’t “How much does it cost?” but “How soon will it pay for itself?”
What Drives the Price (and Why It Varies)
- Scope & pages (service areas, practice hubs, FAQs, location pages)
- Content (professional copywriting, photography, thought-leadership)
- Conversion design (layouts, CTAs, booking flows, enquiry forms)
- Integrations (CRM, calendars, payments, marketing automation)
- Compliance & trust (GDPR, accessibility, accreditations, reviews)
- Migration & SEO (redirects, site speed, structured data, Core Web Vitals)
Tip: If a quote is very cheap, check what’s missing from this list. That’s usually where the “cost” hides.
Three Common Packages (and What You Actually Get)
| Package | Suitable for | What’s included | Typical Investment |
| Starter “Credibility” Site | New/solo practices, referral-driven firms | Branded template, 5–8 pages, basic forms, light SEO, DIY content | £1,500–£4,000 (one-off) |
| Conversion-Ready Website | Established firms wanting steady enquiries | Strategy, conversion design, copywriting for key pages, reviews/case studies, local SEO, CRM/form routing, analytics, launch checklist | £4,500–£9,500 (one-off) |
| Growth System (Website + Engine) | Growth-focused firms | Everything above plus lead magnets, landing pages, blog setup, schema, advanced tracking, automation, nurture sequences, retargeting campaigns | £10,000–£25,000+ (project) |
Tip: If budget is tight, fix conversion first (so existing traffic enquires), then layer in SEO, then scale with ads/social.
One-Off vs Ongoing Costs
One-off (build): as per the packages above.
Ongoing (performance):
| Item | Typical Ongoing |
| Hosting | £10–£50/month |
| Care plan (updates, fixes) | £79–£249/month |
| Licences (plugins/tools) | £0–£50/month |
| SEO/content (optional) | £600–£2,500+/month |
| Ads management (optional) | £500–£2,000+/month + ad spend |
Tip: SSL certificates should be free (via Let’s Encrypt). Don’t pay extra for basic HTTPS.
ROI: Brochure Site vs Enquiry System
| Website Type | What You Get | ROI Impact |
| Brochure Website | Polished design, 5–8 pages, light SEO, minimal conversion tools | Low — looks credible, but generates few enquiries |
| Conversion-Optimised Website | Strategy, SEO, CRO, reviews, enquiry tools, CRM integration | High — consistent enquiries, measurable ROI, pays for itself in months |
Example: If one new client per month is worth £1,200 in margin, an extra 2–3 enquiries per month covers a £7–9k site quickly.
Proof in Practice
Fountain Solicitors – Their old “brochure” site looked professional but delivered few leads. After relaunching with strategy, SEO, and conversion tools, they now generate 60+ enquiries per month and scaled from 1 to 5 offices.
Hair by Imad – Already reputable, but invisible online. By fixing SEO + conversion pathways, bookings increased by 700% from organic search.
Conclusion: How Much Should You Spend?
- If referrals drive most of your work → Starter Site is fine.
- If you want predictable enquiries → Conversion-Ready Website is the minimum.
- If growth is the goal → invest in a Growth System so marketing can compound.
If you’d like to see exactly how these cost ranges apply to your firm, explore our [Pricing Page], where we break down options by firm size and growth goals.
Final Thought: A “cheap” site is expensive if it generates no enquiries. The right site pays for itself — and keeps paying back.
