The Hero Persona
Fighter, Defender, Conqueror.
Hero Brand Archetype
THE HERO PERSONA
Embrace your unwavering dedication to courage, inspiration, and the pursuit of noble causes. Upholding honour and justice are your guiding stars. You’re a team player, a coach and a winner.
Your brand is committed to igniting hope and championing heroic ideals. By prioritising bravery and resilience, you consistently build a legacy of empowerment and authenticity.
The quote by Mahatma Gandhi “Be the change you wish to see in the world” is what you believe in. Your brand inspires others to conquer any obstacle giving a sense of determination and motivation to take action. You provide a guiding light for others.
However, like every hero, you may face villains. When you are overly focused on success and glory, you may overlook the complexities of situations and the needs of others. Additionally, the pressure to always win and be perceived as strong can lead to burnout or unrealistic expectations.
To face this challenge, just remind yourself to set realistic goals and boundaries. This can help manage the pressure for constant success, fostering a healthier and more sustainable approach to achievement. Through these measures, your brand can maintain its commitment to excellence while also fostering genuine connections and making a positive impact on society.
The Hero brand voice is known for its courage, inspiration, and determination. It speaks with confidence, rallying others to take action and overcome challenges. It embodies strength and resilience, motivating individuals to strive for greatness and make a positive impact on the world.
CHARACTERS

T'Challa
from Black Panther

Maximus
from Gladiator

Merida
Brave
BRANDS
Not quite your personality?
What Real Clients Are Saying About Us
"Brilliant attention to detail and always delivers quickly."
We’ve been using Krystal Designs for over 2 years. Her attention to detail is brilliant and she always turns projects around in quick succession. She’s always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.
Gurmit Samra
Managing Director, Impress Video
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Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!
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They are very friendly company, nothing is to much trouble, they listen to what you are trying to achieve and conduct a stratergy to over achieve your goals. I just wanted to say a masive thank you to Krystal Designs, its been a pleasure working with you all and I would definetly recommend them to anyone. 5 stars from my Thanks again.
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Director, The Legacy Wills Company
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She was responsive and created my website on time and brilliantly. She took my basic ideas and came up with a simple design my customers find easy to navigate and my team can be proud of.
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Krystal Designs designed my website and delivered a very high quality. I would recommend this company 10 out of 10. Krystal has also helped me out with numerous things and is always on the end of the phone to advise me on anything I need doing. Thank you for your help.
Ian Baker
Director, Specialist Weathering System
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Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support. Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.
Lee Paulley
Business Owner, Woodland & Forestry Services
"Online bookings increased to 700%"
Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.
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Business Owner, Hair By Imad
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