Your brand is known for its humour, irreverence, and playfulness. Often using witty and clever messaging, you tend to challenge traditional norms, aiming to entertain and provoke thought through its unconventional approach.

Although, everyone has their own weaknesses, and a jester’s is there’s a risk of not being taken seriously, because Jester archetypes are associated with humour, playfulness, and entertainment, there’s a risk that they may not be taken seriously in certain situations. 

If a brand relies too heavily on humour and whimsy, it might struggle to convey credibility and trustworthiness, especially in more serious or professional contexts.

Just remember to combine humour with expertise by showcasing your expertise, knowledge, and authority in your industry alongside your humour. This combination demonstrates that your brand is not only entertaining but also knowledgeable and capable. 

Your brand voice is known for memorable ads because they’re not like the usual ones. And all about being different, fun, and easy to understand. Also showing crazy things, making jokes quickly, and giving a funny twist to everyday stuff. Jester brands are also known for using bright colours and eye-catching pictures more than other types of brands.