The Outlaw Persona

Rebel, Maverick, Dissenter.

Primary Goal of the

Outlaw Brand Archetype

To challenge the status quo.

THE OUTLAW PERSONA

You are a wild spirit, someone who loves the thrills. Embrace your rebellious spirit and the pursuit of freedom. Your brand thrives on disrupting the status quo, seeking to challenge norms and inspire change.

You champion authenticity, promoting a raw and unapologetic approach that resonates with those who dare to defy convention. Every action you take builds a legacy of defiance and trustworthiness, making a path for those who choose to walk on the wild side.

Your motto is “Freedom is Found Within”. You believe that genuine liberation isn’t tied to external possessions or societal norms, but rather springs from embracing one’s inner convictions and individuality. You advocate for authenticity and self-expression as the true paths to fulfilment and happiness.

Your brand is known for its defiance of norms, and inspires others to break free from constraints. This brand embodies a spirit of adventure, independence, and self-expression, making it attractive to those who crave nonconformity and empowerment.

Although, your relentless pursuit of freedom and rebellion against societal norms can sometimes lead to challenges. Your focus on breaking boundaries and defying conventions may make it difficult for the brand to engage with more conventional audiences.

This can result in the brand being perceived as too radical or controversial, potentially alienating more conservative customers who prefer stability and conformity.

One way to face this challenge is to demonstrate a willingness to understand different viewpoints and evolve its approach accordingly to your audience.

Your brand voice is known for its authenticity and boldness. It speaks with a rebellious tone, challenging norms and authority while embracing individuality and freedom. This voice is unapologetic, daring, and confident, inspiring others to break free.

CHARACTERS

BRANDS

Learn More About the Other Brand Archetypes

Testimonials

What companies say after working with us

"Huge increase in clients and traffic"

Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!

Ramzan Sharif

Director, Fountain Solicitors

"Listens to what you're trying to achieve.

The results speak for themselves & I am delighted to be working with Krystal & her team. They are a very friendly company, they listen to what you are trying to achieve and conduct a strategy to overachieve your goals. I just wanted to say a massive thank you to Krystal Designs, its been a pleasure working with you all and I would definitely recommend them to anyone.

Bryan Wright

Business Owner, DCA Refinishing

"Helpful, enthusiastic and keen to find out different ways to help us"

Krystal is always helpful, enthusiastic and keen to find out different ways to help us. She has a great way of explaining what to do regarding our marketing and how we can also do things ourselves. Our meetings are really beneficial and I always look forward to them. Krystal is also great at sharing marketing ideas and suggesting some great books to read!

John Ireland

Director, The Legacy Wills Company

"Delivered exactly what we needed.

She was responsive and created my website on time and brilliantly. She took my basic ideas and came up with a simple design my customers find easy to navigate and my team can be proud of.

Anna Hare

Business Owner, Pure Suits Hire

"Recommend this company 10 out of 10"

Krystal Designs designed my website and delivered a very high quality. I would recommend this company 10 out of 10. Krystal has also helped me out with numerous things and is always on the end of the phone to advise me on anything I need doing. Thank you for your help.

Ian Baker

Director, Specialist Weathering System

"Friendly, creative & responsive"

Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support. Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.

Lee Paulley

Business Owner, Woodland & Forestry Services

"Online bookings increased to 700%"

Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.

Imad Guli

Business Owner, Hair By Imad

"Brilliant attention to detail and always delivers quickly."

We’ve been using Krystal Designs for over 2 years. Her attention to detail is brilliant and she always turns projects around in quick succession. She’s always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.

Gurmit Samra

Managing Director, Impress Video

      EXCELLENT  
   Based on 15 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Samuel Whittington 
 14 May 2026
 
 
 Trustindex verifies that the original source of the review is Google. Having worked with Krystal across multiple websites, I can honestly say she's one of the best in her field. Our new site is visually stunning, but more importantly, it's delivered real results for us. Opening doors to new markets, sharpening our brand identity, and contributing directly to business growth. Krystal can take what you're trying to say for your brand and business and translate it into something that genuinely works online for people visiting our website. I couldn't recommend her highly enough! Thank you :)
  
 
      Posted on Google  
   
   Shelly Terry 
 28 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. Krystal and team have been a huge support to my business, and helped with all my tricky questions around Google, website domains, and Meta Ads. I've found her to be friendly, knowledgeable, and patient. Great communication, and took real interest and care with my business. I plan on hiring her again this summer. 🙂I would highly recommend her services.
  
 
      Posted on Google  
   
   Angel Cordero 
 24 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. Krystal has helped me understand how businesses should acquire clients using advertising and social media technology.  She understands the psychology and how the data messages work to create a profitable business.  She's a real pro.  Oh PS. She's kinda funny too!
  
 
      Posted on Google  
   
   Patrick 
 23 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. What can I say that she hasn’t already done over the 12 years of service, put it in one word fabulous,
  
 
      Posted on Google  
   
   Rash 
 22 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. Krystal, a very knowledgeable expert in her field of work. From first contact Krystal & her team implement key updates, changes etc that are required immediately. Their marketing designs, creativity etc are always relevant & in line with today's trend. Highly recommend Krystal Designs.
  
 
      Posted on Google  
   
   Joanna Bentley 
 22 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. Krystal and her team a just a joy. They are top of their game in their field and nothing is too much trouble. Thank you for all you do. I would highly recommend!
  
 
      Posted on Google  
   
   imad guli 
 3 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.
  
 
      Posted on Google  
   
   Stephen Lees 
 3 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Krystal and her team always respond promptly and efficiently to any tasks we request of them. Fully recommend Krystal Designs.
  
 
      Posted on Google  
   
   Gurmit Samra 
 20 January 2025
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been using Krystal’s services for over 2yrs. Throughout this time she has been incredible. Krystal understands how to work with projects of different sizes and how to scale them accordingly. Her attention to detail is brilliant and always strives to turn projects around in quick succession. She is always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.
  
 
      Posted on Google  
   
   Lee Paulley 
 22 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support.  Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.
  
 
  
  
 
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