The Sage Persona
Philosopher, Wise, Mentor.
Sage Brand Archetype
THE SAGE PERSONA
“What is the truth?” That’s the question you ask yourself before sleeping. Honour the deep wisdom you embody! You are a perfectionist by nature and you never settle for ambiguity. You’re a planner, a detective, and an expert. Your brand is about finding the right answer and sharing this knowledge as an inspiration to others.
Your motto is ; “Seeking the truth will make the world a better place, the road to happiness is aligned with knowledge”. Your sage brand is known to have a high level of astuteness and awareness.
But as being the sage brand, you have to be careful in one thing, I mean, no one is that perfect. Being a sage is about learning and finding out the truth. But sometimes, you can get so caught up in wanting everything to be perfect that you may forget about being friendly and understanding to others.
It’s like when you’re so focused on solving a puzzle that you forget to have fun with your friends. This can lead to a problem called “analysis paralysis,” where you think so much that you never actually do anything.
Try to balance seeking the truth with being kind and considerate to others, remember that others have their unique way of thinking. It’s important to remember that while understanding things is great, so is being friendly and empathetic. Also, try not to overthink or analyse every little detail.
Sometimes, it’s okay to take a step forward and learn as you go rather than waiting for everything to be perfect before acting.
Think of your brand voice like a super-smart, confident person who knows a lot about what they’re talking about. When you talk about your brand, be sure to use facts and research to back up what you say. Speak with authority and make decisions confidently.
CHARACTERS
Professor Dumbledore
from Harry Potter
The Oracle
from The Matrix
Lord Varys
from the Game of Thrones
Albert Einstein
BRANDS
Not quite your personality?
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