The Everyman Persona
Friend, Neighbor, Colleague.
TransformingDigital Marketing into Results.Leads.Profit.
If you're overwhelmed by the demands of marketing and short on time, our speciality lies in crafting websites that effortlessly attract and convert leads, ensuring your business stands out in a competitive market. Ready to boost your marketing effortlessly? Let's talk and discover the ideal solution for you!
Primary Goal of the
Everyman Brand Archetype
To demonstrate comprehension.
THE EVERYMAN PERSONA
Congratulations! You are everyone’s friend. Celebrate your values by being liked by all, everyone sees you as relatable and approachable. Your brand resonates with the everyday experiences of people, offering simple yet profound solutions with genuine warmth and understanding.
Each interaction feels like a conversation among friends, where trust is built upon shared experiences and common values. You empower others by making them feel seen, heard, and valued, transforming ordinary moments into extraordinary connections.
“It’s not about being extraordinary, it’s about celebrating the beauty in being ordinary.” You find value and significance in the everyday experiences and qualities that we all share.
For you it’s all about embracing the simplicity and authenticity of ordinary life, rather than striving for grandiosity or perfection.
Your brand is known for its relatability, authenticity, and approachability. It resonates with the experiences and values of everyday people, offering simple yet meaningful solutions and connections.
Your brand embodies the qualities of a trusted friend or neighbour, making others feel understood, valued, and comfortable.
A risk that you may face through your journey is that you may show some vulnerability when it comes to competition, that may result in becoming irrelevant.
To face that challenge, you may have to carve out a niche for yourself to differentiate your brand from competitors. Additionally, fostering genuine relationships with customers through personalised interactions, community engagement, and transparent communication can help solidify loyalty and relevance.
Your brand voice is known for its warmth, sincerity, and accessibility. It speaks in a down-to-earth manner, using language that is relatable and easy to understand. This voice resonates with the everyday experiences and concerns of its audience, fostering a sense of trust and connection.
CHARACTERS
Chris Gardner
from Pursuit of Happiness
Homer Simpson
Drew Barrymore
BRANDS
Huge increase in traffic and clients
"Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!"
Fountain Solicitors
Managing Director
Listen to what you are trying to achieve and conduct a strategy to over achieve your goals
“As a new business I was concerned about the level of enquires we would get from Google, my website and social media. Krystal and her team took control of all my social media, website & my Google page, the results speak for themselves & I am delighted to be working with Krystal & her team."
DCA Refinishing
Owner
Online bookings increased to 700%
"Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it's still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business."
Hair By Imad
Owner
Straightforward design which my customers will find easy to navigate
“Krystal was so responsive and created my website for my menswear business on time and brilliantly. She was recommended to me and I wouldn't hesitate to now recommend her myself. She took my basic ideas and just came up with a simple and straightforward design which my customers will find easy to navigate and which my team can be proud of, as you can tell I'm very happy!”
Anna Hare
Owner
Excellent website developer
"Excellent website developer. Very fast response times and good quality work."
Nick Jervis
Marketing Consultant
Designs turn to a VERY good lead
"Krystal Designs suggested a webinar marketing material for our website and it helped us turn into a VERY good lead - so thank you for suggesting that up so quickly for us!"
Davina James
Head Of Student Adventure
Helped us build our business
"Krystal Designs helped us build our e-commerce start-up business during pandemic. Even though we are from Sweden, all their marketing knowledge helped us achieved what we are today. We are really happy with all the work they have done for us and would like to recommend them to everyone."
Christian Johansson
Co-founder and Chairman Co-founder and Chairman
SIMPLE AS 1-2-3
How your roadmap works
We love making marketing easy and effective for you. In just three simple steps, we take your vision and turn it into a compelling reality. Take the first step toward achieving your marketing goals with ease and confidence.
1
Step 1
Book Friendly
Chat With Us
We arrange a face-to-face or virtual meeting to talk about your business' challenges. Provide a solution so that we can assist you.
2
Step 2
Strategic
Plan To Grow
Welcoming you on board! We will prepare an action plan tailored to you and create a story brand that is tailored to your target audience.
3
Step 3
Get The
Right Results
This is the exciting part, we see leads coming in. Our excellent support will guide you and your business to where you want to be.
Not quite your personality?
Put an End to Marketing Overwhelm
Branding your business is a key part of making a lasting impression with your audience. It makes them aware of your services, and
persuades them to engage with your business.
We are the puppeteers, the storytellers, the narrators, and the designers! Allow us to assist you in narrating your brand's story. Book your Discovery Call for a complimentary consultation, and let us help you in crafting the perfect setting.
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