The Innocent Persona
To achieve happiness and harmony.
Innocent Brand Archetype
THE SAGE PERSONA
Celebrate your value of simplicity, optimism and seeking happiness. You seek to do all things the correct way, no corruption. Your brand seeks harmony. You promote sentiments of wholesomeness and sincerity , always developing a reputation for trustworthiness.
“Happiness comes from within” is your motto, you believe that true happiness is not reliant on external factors like possessions or achievements instead, with values and beliefs.
Your brand is known for your ability to evoke feelings of trust and nostalgia, the Innocent brand effortlessly connects with consumers on a deeply emotional level, inspiring hope and joy in every interaction.
Unfortunately, being the innocent brand has some downsides, your focus on positivity and optimism may make it difficult for the brand to address tough issues or engage with controversial topics.
This can result in the brand being perceived as out of touch or avoiding important discussions, potentially alienating customers who expect more depth and awareness.
Be mindful of this kind of pitfall, avoid thinking everything is simple and positive, embrace your innocence and purity and still acknowledge the challenges that may exist.
Your brand voice is about embracing the inherent goodness in people and the world, backed by a solid foundation of trust and genuine connections, and exudes a profound sense of purity and sincerity.
CHARACTERS
Dory
from Harry Potter
Dorothy Gale
from The Wizard of Oz
Tweety Bird
BRANDS
Not quite your personality?
"Huge increase in clients and traffic"
Krystal Designs prepared our website 10 years ago, refreshed it 5 years ago and revamped it in 2023. On each occasion we at Fountain Solicitors have been impressed with their level of service, professionalism and high standard of work. Each time we have seen a huge increase in traffic to our website and in turn increase in clients and profits. Highly recommended!
Ramzan Sharif
Director, Fountain Solicitors
"Listens to what you're trying to achieve.
The results speak for themselves & I am delighted to be working with Krystal & her team. They are a very friendly company, they listen to what you are trying to achieve and conduct a strategy to overachieve your goals. I just wanted to say a massive thank you to Krystal Designs, its been a pleasure working with you all and I would definitely recommend them to anyone.
Bryan Wright
Business Owner, DCA Refinishing
"Helpful, enthusiastic and keen to find out different ways to help us"
John Ireland
Director, The Legacy Wills Company
"Delivered exactly what we needed.
She was responsive and created my website on time and brilliantly. She took my basic ideas and came up with a simple design my customers find easy to navigate and my team can be proud of.
Anna Hare
Business Owner, Pure Suits Hire
"Recommend this company 10 out of 10"
Krystal Designs designed my website and delivered a very high quality. I would recommend this company 10 out of 10. Krystal has also helped me out with numerous things and is always on the end of the phone to advise me on anything I need doing. Thank you for your help.
Ian Baker
Director, Specialist Weathering System
"Friendly, creative & responsive"
Krystal Designs is a pro active comprehensive solution chosen for the development of our new website design, hosting & marketing support. Friendly, creative & responsive professionals with Krystal’s attention to detail & commitment to our aims makes all the difference. Highly recommended.
Lee Paulley
Business Owner, Woodland & Forestry Services
"Online bookings increased to 700%"
Excellent all around! Krystal Designs helped my business grow not just building my website but helping me out with social media branding too. Since we started working with them, our online bookings increased to 700% and it’s still increasing each month. I would definitely recommend Krystal Designs to everyone as they have been really helpful to me and my barber business.
Imad Guli
Business Owner, Hair By Imad
"Brilliant attention to detail and always delivers quickly."
We’ve been using Krystal Designs for over 2 years. Her attention to detail is brilliant and she always turns projects around in quick succession. She’s always at the end of a phone for a quick call! I would highly recommend Krystal’s web services and have done so to businesses of all sizes.
Gurmit Samra
Managing Director, Impress Video
Put an End to Marketing Overwhelm
AS SEEN ON
Let’s Uncover What Your Website Should Be Doing Right Now
If your website isn’t bringing in consistent client enquiries, let’s take a closer look — no pressure, no jargon, just clarity.
Your “More Clients From Your Website” call includes:
- Free website and strategy audit
- Honest insight into what’s blocking your growth
- Custom growth plan (whether you hire us or not)
